Channel Marketing Manager - US

Hornetsecurity; Washington (District of Columbia); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

20 vacation days

10 sick days

Employee Exchange Program

Medical care allowance

401(k) plan

Team events

Sales Kickoff

Job summary

Hornetsecurity is seeking a Channel Marketing Manager to drive partner and distributor marketing across the United States. Based in our Washington, D.C.

office, you will engage, enable, and grow our network of resellers and distribution partners for our cybersecurity, compliance, and backup portfolio. You will design and run co-branded campaigns and enablement kits, own the US marketing roadmap end-to-end, plan field programs and regional events, and develop partner co-op programs.

Qualifications

• Bachelor's degree in Marketing or related field or equivalent hands-on experience.
• At least 5 years in a B2B marketing role with full marketing mix.
• Experience in US market and channel/partner marketing.
• Willingness to work on-site full-time in Washington, DC.
• Strong collaboration with sales, product marketing and external agencies.

Responsibilities

• Serve as the marketing liaison to US distributors and channel partners; build relationships that drive measurable results.
• Design and run co-branded campaigns, partner enablement kits, and joint go-to-market initiatives.
• Own the US marketing roadmap end-to-end; translate global brand strategy for the American market and partners.
• Plan and execute field marketing programs, conferences, trade shows, and regional events.
• Build and maintain partner co-op programs with assets, funding, and support.
• Partner with sales, product marketing, and agencies to coordinate product launches and demand generation.
• Monitor campaign performance and partner engagement to refine channel strategy.
• Oversee the regional marketing budget to maximize ROI on partner investments.

Skills

Channel marketing

B2B marketing

US market experience

Cross-functional collaboration

Education

Bachelor's degree in Marketing

Job description

We're looking for a Channel Marketing Manager to support our partner and distributor marketing efforts across the United States. Based in our Washington, D.C. office, you'll be the driving force behind how we engage, enable, and grow our network of resellers and distribution partners, helping bring our cybersecurity, compliance, and backup portfolio to more customers through the channel.

Your Job

• Serve as the primary marketing liaison to our US distributors and channel partners, building strong working relationships that translate into measurable business results.
• Design and run co-branded campaigns, partner enablement kits, and joint go-to-market initiatives that equip our channel network to sell our solutions more effectively.
• Own the US marketing roadmap end-to-end, translating global brand strategy and product priorities into a regional plan tailored to the American market and our partner ecosystem.
• Plan and execute field marketing programs, including partner conferences, industry trade shows, and regional events that put our brand and our partners in front of the right audiences.
• Build and maintain partner co-op marketing programs, ensuring distributors have the assets, funding, and support they need to run successful local campaigns.
• Partner with sales leadership, product marketing, and external agencies to coordinate product launches, brand initiatives, and demand generation activity across the region.
• Monitor campaign performance and partner engagement metrics, turning data into recommendations that sharpen future channel strategy.
• Oversee the regional marketing budget, with a focus on maximizing return from partner and distributor co-marketing investments.

Your Profile

• A Bachelor's degree in Marketing or a related field, or equivalent hands-on experience.
• At least 5 years of experience in a B2B marketing role, with a solid grasp of the full marketing mix.
• Proven marketing experience within the US market, with real familiarity with how business gets done here.
• Direct experience in channel or partner marketing - you know how to work through distributors, not just direct to customers.
• A bias toward action: you move fast, take initiative, and don't wait around for direction.
• Strong collaboration skills - you thrive working alongside cross-functional teams, sales, and external agency partners.
• Genuine curiosity about emerging technologies and a strong interest in the IT security space.
• Willingness to work on-site full-time from our Washington, D.C. office.
• Free space for innovation and independent action in a fast-growing international company.
• Enjoy a healthy work & life balance: 20 vacation days and 10 sick days.
• Temporary Employee Exchange Program: we provide the ability for you to work at our global office locations and explore the world (e.g. Malta, Madrid, Montréal, Berlin).
• Medical Care and Be-Active Bonus: we'll keep you healthy with an allowance for your membership in fitness and sports clubs.
• 401(k) Plan – we care about your future.
• Personal and professional development opportunities.
• Team events and global Sales Kickoff meetings.

Additional note - Hornetsecurity participates in the E-Verify program to confirm the employment eligibility of all newly hired employees in the United States.