Channel Marketing Lead for Growth & Partnerships

Honeywell Technologies; Charlotte (NC); Sur place; USD 90 000 - 120 000; Plein temps

Avantages offerts par ce poste

Medical Insurance

Dental Insurance

Vision Insurance

401(k) Match

Résumé du poste

Honeywell Technologies in Charlotte, NC seeks a Sr. Channel Marketing Specialist to lead channel marketing programs with distributors and strategic alliances. You will align marketing with sales and product teams, drive demand generation, and optimize MDF programs through data-driven insights.

The role requires 5+ years in B2B marketing, channel marketing experience, and strong project management. Expect collaboration across CRM/PRM tools and partner enablement in a global industrial setting.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 5+ years of B2B marketing experience.
• 3+ years in channel marketing, partner marketing, or demand generation.
• Experience working with PRM systems.
• Strong project management and marketing campaign execution skills.
• Knowledge of MDF management and partner marketing frameworks.
• Marketo, HubSpot, or Eloqua experience.
• Salesforce CRM experience.
• Experience managing channel partners, distributors, or reseller ecosystems.
• Familiarity with ABM and digital demand generation.

Responsabilités

• Develop and execute annual and quarterly channel marketing plans aligned with business objectives.
• Create partner-specific marketing strategies to support market expansion, pipeline development, and revenue growth.
• Collaborate with Sales Leadership and Product Marketing to align channel initiatives with growth priorities.
• Design and execute integrated demand generation campaigns, including email marketing, webinars, social media, paid media, and content syndication.
• Develop co-branded marketing assets, campaign toolkits, sales enablement materials, and partner training resources.
• Manage partner communications, onboarding activities, and partner portal marketing content.
• Oversee Marketing Development Fund (MDF) programs, budgets, proposals, utilization, and ROI tracking.
• Plan and coordinate partner conferences, trade shows, webinars, and joint marketing events.
• Measure marketing effectiveness through pipeline contribution, revenue impact, campaign performance, and ROI.
• Develop dashboards and reports to communicate channel marketing results and optimization opportunities.
• Leverage CRM, PRM, and marketing automation platforms to improve partner engagement and campaign effectiveness.

Connaissances

B2B marketing

Channel marketing

Demand generation

Project management

Campaign execution

MDF management

Formation

Bachelor's degree in Marketing, Business, Communications, or related field

Outils

PRM systems

Description du poste

Honeywell Technologies in Charlotte, NC seeks a Sr. Channel Marketing Specialist to lead channel marketing programs with distributors and strategic alliances. You will align marketing with sales and product teams, drive demand generation, and optimize MDF programs through data-driven insights.

The role requires 5+ years in B2B marketing, channel marketing experience, and strong project management. Expect collaboration across CRM/PRM tools and partner enablement in a global industrial setting.