Channel Marketing & GTM Analyst

Ektello; Berkeley Heights (NJ); On-site; USD 52,000 - 59,000; Full time

Job summary

Ektello is seeking a Channel Marketing Analyst for a W2 contract onsite in Berkeley Heights, NJ. You will support Verizon for Business by developing go-to-market strategies for all products and by managing MDF and Sales Dollars budgets to maximize ROI.

The role includes GTM execution for product launches, ensuring asset readiness on Verizon platforms, and building dashboards. You will also automate data collection, analyze KPIs, and collaborate with Sales, Product, and Finance to drive results.

Qualifications

• Bachelor's degree in Marketing, Business, Finance, or related field.
• 5-7+ years of experience in channel marketing, sales operations, GTM, or financial analysis.
• Experience in telecommunications or consumer electronics preferred.
• Strong budget management and ROI analysis experience.

Responsibilities

• Verizon Business Channel: act as marketing support for the Verizon for Business channel, developing and executing GTM strategies for all products.
• Financial & Budget Management: support MDF and Sales Dollars budgeting, invoicing, and reporting in coordination with finance to maximize ROI.
• Go-To-Market (GTM) Excellence: support GTM process for all product launches and ensure assets are represented on Verizon's digital platforms (e.g., VZ.com).
• Process Automation & Enhancement: identify opportunities to automate data collection and build tools, dashboards, and processes (AI/analytics) to improve efficiency.
• Reporting & Analytics: develop dashboards and reports to track KPIs related to sales, marketing programs, and budget utilization; provide insights to leadership.
• Cross-Functional Collaboration: partner with Sales, Product Management, Finance, and Verizon stakeholders to ensure seamless execution of marketing initiatives.

Skills

Communication skills

Project management

Cross-functional collaboration

Analytical thinking

Education

Bachelor's degree in Marketing, Business, Finance, or related field

Tools

MS Excel

Tableau

PowerPoint

AI tooling / scripting

Job description

Ektello is seeking a Channel Marketing Analyst for a W2 contract onsite in Berkeley Heights, NJ. You will support Verizon for Business by developing go-to-market strategies for all products and by managing MDF and Sales Dollars budgets to maximize ROI.

The role includes GTM execution for product launches, ensuring asset readiness on Verizon platforms, and building dashboards. You will also automate data collection, analyze KPIs, and collaborate with Sales, Product, and Finance to drive results.