Hybrid GTM Integration Lead: Cross-Channel Campaigns

Cellco Partnership; New York (NY); Hybrid; USD 110,000 - 150,000; Full time

Job summary

Verizon is seeking a Go-to-Market Integration Lead in a hybrid role. You will bridge brand strategy with operational accuracy, coordinating cross-functional teams across creative, marketing, media, and production to drive campaigns from concept to market.

You will translate high-level goals into actionable briefs, manage approvals, and ensure alignment with legal, compliance, and partner requirements, while balancing ambitious creative standards with timely delivery.

Qualifications

• Bachelor's degree or four+ years of experience.
• Six+ years of relevant experience required, via work/military/training.
• Agency or in-house agency experience.
• Experience building, refining, and evaluating creative briefs from marketing strategies.
• Proven experience leading end-to-end go-to-market execution across digital touchpoints.
• Track record of driving cross-functional alignment and managing complex stakeholder reviews.

Responsibilities

• Translate high-level marketing goals into executable plans and briefs.
• Unite in-house creative, marketing, media, and production leads to resolve roadblocks.
• Drive creative development across online video, social, and digital ads.
• Oversee campaign rhythm, deliverables, and trafficking for key campaigns.
• Ensure compliance with partner, legal, and policy requirements.

Skills

Strategic thinking

Cross-functional leadership

Go-to-market execution

Stakeholder alignment

Project management

Attention to detail

Education

Bachelor's degree or equivalent experience

Tools

Workfront

Job description

Verizon is seeking a Go-to-Market Integration Lead in a hybrid role. You will bridge brand strategy with operational accuracy, coordinating cross-functional teams across creative, marketing, media, and production to drive campaigns from concept to market.

You will translate high-level goals into actionable briefs, manage approvals, and ensure alignment with legal, compliance, and partner requirements, while balancing ambitious creative standards with timely delivery.