Census Growth & Market Development Lead

Middleburg Rehabilitation and Nursing Center; Middleburg (VA); On-site; USD 85,000 - 120,000; Full time

Job summary

Middleburg Rehabilitation and Nursing Center is seeking a Market Liaison/Director of Admissions & Marketing to oversee referrals and admissions, coordinating with clinical and administrative staff to meet census goals.

You will build relationships with referral sources and community partners, manage the admissions workflow, and drive external sales efforts to grow the center's census and quality mix.

Qualifications

• Oversee referrals and admission processes to achieve census goals.
• Develop relationships with referral sources and external partners to drive admissions.
• Collaborate with interdisciplinary teams and Genesis Core OS for enrollment.

Responsibilities

• Maintain records and results on referral and conversion activity.
• Assess inquiries and respond to referral sources per protocol; communicate admission decisions.
• Oversee pre-admission room checks with the Housekeeping Director/Environmental Services.
• Oversee compliance of referral processing and admission intake.
• Oversee/Inform appropriate staff of incoming admissions prior to arrival.
• Ensure facility referral TAT follows organizational standards.
• Directs the day to day activities of Admission Coordinator/Concierge personnel to ensure that all Center admissions are correctly documented and processed.
• Work with Admissions Coordinator and BD Team to follow up on pending referrals.
• Create and implement marketing/growth plans to achieve census targets.
• Review facility performance statistics and develop strategic plans for admissions and census.

Job description

Middleburg Rehabilitation and Nursing Center is seeking a Market Liaison/Director of Admissions & Marketing to oversee referrals and admissions, coordinating with clinical and administrative staff to meet census goals.

You will build relationships with referral sources and community partners, manage the admissions workflow, and drive external sales efforts to grow the center's census and quality mix.