Marketing Liaison

OPCO Skilled Management; Malakoff (TX); On-site; USD 60,000 - 90,000; Full time

Benefits offered by this job

Healthcare

Dental

Vision

PTO

401K

Job summary

OPCO Skilled Management seeks a Marketing Liaison to build referral source relationships across hospitals, clinics, and senior-service organizations. The role aims to grow census and improve quality mix by engaging acute care and other referral sources, advising prospective residents or responsible parties.

The position emphasizes external sales development, local market understanding, and collaboration with leadership to implement marketing plans and measurable actions.

Qualifications

• Bachelor’s degree in marketing, health care or related business field preferred.
• Minimum of 2 years direct sales experience targeted to physicians, hospital personnel and case managers preferred.
• Proven success in developing referrals for medical products from health care target markets.
• Evidence of a local referral network to develop referrals.
• Experience with local community groups preferred.

Responsibilities

• Expand community base and develop referral relationships with senior-service organizations and hospitals.
• Understand local industry trends to represent the company and its services.
• Help develop the marketing plan and budget with VP of Business Development.
• Develop relationships with referral sources to ensure a steady flow of quality referrals.
• Maintain up-to-date profiles on referral sources and manage seminars to generate leads.
• Review discharges for potential re-admission and manage high-potential prospects.

Skills

Direct sales experience

Referral development

Community networking

CRM usage

Education

Bachelor’s Degree in marketing, health care or related business field

Tools

CRM tool

Job description

Job Summary

The Marketing Liaison will be responsible for building referral source relationships in a variety of settings, such as hospitals, clinics, and senior-service related organization within the community. To build and grow census and quality mix by developing the market, working with acute care and other referral sources and providing prospective residents and/or responsible parties with appropriate information and assistance to choosing the nursing center

Job Type

Full-Time

Benefits Offered

• Healthcare
• Dental
• Vision
• PTO
• 401K

Qualifications

• Bachelor’s Degree in marketing, health care or related business field preferred.
• Minimum of 2 years direct sales experience targeted to physicians, hospital personnel and case managers preferred.
• Proven success in personally developing referrals for a medical product from health care target markets (physicians, hospitals and case managers).
• Evidence of a local referral network from which to develop referrals.
• Experience with local community groups preferred.

Responsibilities

• Expand community base and develop referral relationships with but not limited to: senior-service organizations, case managers/discharge planners from hospitals, rehabs and nursing homes, adult day care centers, geriatric physicians, assisted living, retirement communities, etc.
• Understand local industry trends to represent and differentiate the company and its services in the market.
• Takes an active role in developing the marketing plan and budget with VP of Business Development by assessing community needs, outlining marketing strategy/objectives, identifying major competitors and identifying specific marketing action items with measurable goals.
• Develop relationships with a growing base of referral sources, leading to a consistent flow of quality referrals to the center. Majority of time (95%) allocated to external sales development.
• Effectively utilizes CMR Company tool to maintain accurate and up to date information on the CRM tools.
• Maintains a thorough knowledge of the center’s products, services, capabilities and physician relations.
• Takes active role in business meetings. Meets weekly with Administrator/department heads to discuss marketing opportunities, concerns and solutions. Meets regularly with nursing to discuss clinical service levels.
• Evaluates center physical environment through weekly rounds and discusses with Administrator. .
• Maintains awareness of admitting and attending physician’s opinions and challenges.
• Maintains an active involvement in the community organizations and associations.
• Evaluated on: Total Revenue is at/above budget, Quality Mix (Private, Medicare, Insurance) at/above budget, Total occupancy at/above budget, Medicare-Private conversions met objective, Sales calls met/exceeded goal.
• Maintains up-to-date customer profiles on existing referral sources.
• Conducts lead generating seminars which target potential quality inquiries. Schedules and leads effective presentations. Captures and follows up on seminar leads.
• Reviews discharges for possible re-admission and actively manages high potential prospects.
• Ensures admissions are qualified clinically and financially.
• Oversees the admission process and appropriate paperwork in partnership with Admissions Coordinator.