Market Liaison: Admissions & Business Development

Middleburg Rehabilitation and Nursing Center; Middleburg (VA); On-site; USD 85,000 - 120,000; Full time

Job summary

Middleburg Rehabilitation and Nursing Center is seeking a Market Liaison/Director of Admissions & Marketing to oversee referrals and admissions, coordinating with clinical and administrative staff to meet census goals.

You will build relationships with referral sources and community partners, manage the admissions workflow, and drive external sales efforts to grow the center's census and quality mix.

Qualifications

• Oversee referrals and admission processes to achieve census goals.
• Develop relationships with referral sources and external partners to drive admissions.
• Collaborate with interdisciplinary teams and Genesis Core OS for enrollment.

Responsibilities

• Maintain records and results on referral and conversion activity.
• Assess inquiries and respond to referral sources per protocol; communicate admission decisions.
• Oversee pre-admission room checks with the Housekeeping Director/Environmental Services.
• Oversee compliance of referral processing and admission intake.
• Oversee/Inform appropriate staff of incoming admissions prior to arrival.
• Ensure facility referral TAT follows organizational standards.
• Directs the day to day activities of Admission Coordinator/Concierge personnel to ensure that all Center admissions are correctly documented and processed.
• Work with Admissions Coordinator and BD Team to follow up on pending referrals.
• Create and implement marketing/growth plans to achieve census targets.
• Review facility performance statistics and develop strategic plans for admissions and census.

Job description

Middleburg Rehabilitation and Nursing Center is looking for a candidate with a proven track record in accomplishing census growth and developing business opportunities in the Post-Acute Care setting.

OVERVIEW:

Market Liaison is responsible to oversee and direct the coordination of all referrals and admission into the Facility and develop.

Marketing works with the administrative, marketing, sales and admissions staff to oversee the coordination of all inquiries, admissions, sales calls, public relations, community events, correspondence and communication with customers at the designated facility shall be in accordance with the philosophy, policies and procedures established by the company.

Manage the Center customer flow (referral), admissions process including community sales, referral management, and admission sign-in, through post-admission utilizing the Genesis Core Operating System (PCC). Meet census goals by working with the center's interdisciplinary team and Genesis HealthCare Area entities to coordinate customer flow into and through the nursing center. Guide the center sales program which ensures: strong customer, referrer, and payor satisfaction; appropriate market penetration; positive public image; maximization of center QMix and Average Daily Census (ADC) goals.

Build and grow census and quality mix by developing the market and providing prospective patients/responsible parties with appropriate information and assistance in choosing a nursing center. Develop relationships with a growing base of referral sources, leading to a consistent flow of quality referrals to the center. Majority of time allocated to external sales development.

The Director of Admissions & Marketing works with the administrative, marketing, sales and admissions staff to oversee the coordination of all inquiries, admissions, sales calls, public relations, community events, correspondence and communication with customers at the designated facility shall be in accordance with the philosophy, policies and procedures established by the company.

RESPONSIBILITIES:

Admissions Processing

• Maintain records and results on all referral and conversion activity.
• Assess inquiries when necessary and respond to referral sources based on protocol, communicate admission decision and ensure positive admission experience for customer and family.
• Oversee pre-admission room checks with the housekeeping Supervisor/ Director of Environmental Services.
• Oversee compliance of referral processing and admission intake.
• Oversee/Inform appropriate staff of incoming admissions prior to arrival.
• Ensure facility referral TAT follows organizational standards.
• Directs the day to day activities of Admission Coordinator/Concierge personnel to ensure that all Center admissions are correctly documented and processed.

• Work with Admissions Coordinator and BD Team to follow up on pending referrals.
• other duties as assigned

Marketing & Census Development

• Create and implement both long- and short-term quarterly marketing/growth plans to achieve budgeted census, quality mix and occupancy targets.
• Review Facility performance statistics related to Admissions, DCs, Transfers to complete SWOT analysis and develop a strategic plan.
• Develop sales opportunities with referring hospitals by identifying, initiating, nurturing and maintaining contact with physicians, social workers, case managers/discharge planners.
• Target and build relationships with area AL, IL, Senior Living Communities, Senior Housing, Senior Center, Libraries, Church organizations, Chamber of Commerce, Rotary International, etc. to support census development.
• Develop internal programs and coordinate/execute internal events, such as support groups, community blood drives, to support patients that have been DC home and invite the community into the center.
• Identify opportunities for development and placement of media advertisements and print/media creative and work with corporate marketing team for signage and collateral needs/requests.
• Coordinate and provide in-services about the Center, services, and clinical capabilities to appropriate potential referral sources