Merchant Growth Strategy Lead

TikTok; Seattle (WA); On-site; USD 151,000 - 258,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

401(k) with company match

Paid parental leave

Disability coverage

Life insurance

Wellbeing benefits

Paid holidays

Paid sick days

Paid Personal Time

Job summary

TikTok is seeking a strategic e-commerce leader to join the US operation in Seattle. You will shape merchant onboarding, growth, and long-term success on TikTok Shop, partnering with operations, product, and merchant teams to turn strategy into scalable programs.

You will analyze merchant data, identify growth opportunities, and drive initiatives across the merchant ecosystem, ensuring alignment with cross-functional stakeholders and delivering measurable impact.

Qualifications

• Bachelor’s degree in Business, Economics, Marketing, Data Science, or a related field.
• 5+ years of experience in e-commerce strategy, marketplace operations, merchant operations, or related fields.
• Experience collaborating with cross-functional teams such as operations, product, or merchant success teams.
• Strong analytical skills and the ability to use data to identify business opportunities and inform strategy development.

Responsibilities

• Develop and implement strategies to support merchant onboarding, growth, and long-term success on TikTok Shop.
• Identify opportunities and operational challenges within the merchant ecosystem, and design structured initiatives to improve merchant performance and platform supply.
• Partner closely with industry teams, operations teams, and product teams to translate strategic initiatives into scalable programs that can be effectively implemented by frontline teams.
• Leverage product capabilities and platform tools to build scalable solutions that improve merchant enablement and operational efficiency.
• Analyze merchant performance data and ecosystem trends to identify growth opportunities and continuously refine merchant strategies.
• Led cross-functional projects to implement merchant growth initiatives and ensure alignment across stakeholders.

Skills

Bachelor's degree

5+ years ecommerce

Cross-functional collaboration

Analytical skills

Education

Bachelor’s degree in Business, Economics, Marketing, Data Science, or related field

Job description

TikTok is seeking a strategic e-commerce leader to join the US operation in Seattle. You will shape merchant onboarding, growth, and long-term success on TikTok Shop, partnering with operations, product, and merchant teams to turn strategy into scalable programs.

You will analyze merchant data, identify growth opportunities, and drive initiatives across the merchant ecosystem, ensuring alignment with cross-functional stakeholders and delivering measurable impact.