Casino Data-Driven Marketing Lead

Island View Casino Resort; Biloxi (MS); Sur place; USD 90 000 - 120 000; Plein temps

Résumé du poste

Island View Casino Resort is seeking a Database Marketing & Analytics Manager to lead player database marketing, targeted campaigns, and performance analytics. You will develop player segments, execute data-driven strategies, and analyze behavior, retention, reinvestment, and profitability to support business growth.

Responsibilities include managing marketing initiatives, campaign targeting across channels, and delivering insights to drive revenue.

Qualifications

• 5+ years in database marketing, marketing analytics, direct marketing, or customer analytics.
• Bachelor's degree in Marketing, Business, Analytics, Finance, Information Systems, Computer Science, or related field preferred.

Responsabilités

• Lead database marketing initiatives focused on player acquisition, retention, reactivation, and revenue growth.
• Develop targeted player segments and marketing campaigns across direct mail, email, mobile applications, and kiosks.
• Oversee campaign selection, validation, execution, and reconciliation to ensure accuracy and offer integrity.
• Analyze player behavior, gaming activity, visitation trends, promotional effectiveness, and profitability.
• Develop reports, dashboards, and performance analyses to measure campaign results, return on investment, and player reinvestment.
• Identify opportunities to improve marketing strategies, customer engagement, and promotional spending.
• Collaborate with Marketing, Player Development, Gaming Operations, Finance, IT, and external vendors to support business objectives.
• Maintain data accuracy, reporting standards, documented procedures, and compliance with privacy requirements.
• Manage departmental projects, resources, priorities, and deadlines while providing analytical insights and recommendations to leadership.

Connaissances

Database marketing

Marketing analytics

Customer analytics

SQL Server

T-SQL

C#/.NET

Python

Formation

Bachelor's degree in Marketing/Business/Analytics/IS/CS

Outils

SQL Server

T-SQL

C#/.NET

Python

Description du poste

Island View Casino Resort is seeking a Database Marketing & Analytics Manager to lead player database marketing, targeted campaigns, and performance analytics. You will develop player segments, execute data-driven strategies, and analyze behavior, retention, reinvestment, and profitability to support business growth.

Responsibilities include managing marketing initiatives, campaign targeting across channels, and delivering insights to drive revenue.