Casino Marketing Data Analytics Lead

Mesquite Gaming LLC; Mesquite (NV); Hybrid; USD 85,000 - 120,000; Full time

Job summary

Mesquite Gaming LLC in Mesquite, NV is seeking a Database Marketing Senior Analyst to analyze and optimize mass and direct marketing campaigns. You will lead data validation, build dashboards, and provide actionable insights to stakeholders across Casino, Hotel, Marketing, and other areas.

The ideal candidate has a strong background in data management and analytics, with experience in gaming or hospitality, and proficiency in Excel and SQL.

Qualifications

• Strong background in data management and analytics.
• Experience in the gaming or hospitality industry.
• Proficiency in data analysis tools; Excel and SQL preferred.

Responsibilities

• Assist with development and targeting for all mass and direct marketing efforts.
• Develop and operate data proofing and validation processes.
• Develop and maintain dashboards and reporting tools to track KPIs.
• Support marketing initiatives with data-driven strategies to boost performance.
• Evaluate performance of mass hotel and direct marketing efforts and propose improvements.
• Maintain the integrity of the customer database, ensuring accurate segmentation and targeting.
• Perform other duties as assigned by management.

Skills

Data analysis

Data management

Analytics

Experience in gaming/hospitality

Tools

Excel

SQL

Job description

Mesquite Gaming LLC in Mesquite, NV is seeking a Database Marketing Senior Analyst to analyze and optimize mass and direct marketing campaigns. You will lead data validation, build dashboards, and provide actionable insights to stakeholders across Casino, Hotel, Marketing, and other areas.

The ideal candidate has a strong background in data management and analytics, with experience in gaming or hospitality, and proficiency in Excel and SQL.