Database Marketing & Analytics Manager

Island View Casino Resort; Biloxi (MS); On-site; USD 90,000 - 120,000; Full time

Job summary

Island View Casino Resort is seeking a Database Marketing & Analytics Manager to lead player database marketing, targeted campaigns, and performance analytics. You will develop player segments, execute data-driven strategies, and analyze behavior, retention, reinvestment, and profitability to support business growth.

Responsibilities include managing marketing initiatives, campaign targeting across channels, and delivering insights to drive revenue.

Qualifications

• 5+ years in database marketing, marketing analytics, direct marketing, or customer analytics.
• Bachelor's degree in Marketing, Business, Analytics, Finance, Information Systems, Computer Science, or related field preferred.

Responsibilities

• Lead database marketing initiatives focused on player acquisition, retention, reactivation, and revenue growth.
• Develop targeted player segments and marketing campaigns across direct mail, email, mobile applications, and kiosks.
• Oversee campaign selection, validation, execution, and reconciliation to ensure accuracy and offer integrity.
• Analyze player behavior, gaming activity, visitation trends, promotional effectiveness, and profitability.
• Develop reports, dashboards, and performance analyses to measure campaign results, return on investment, and player reinvestment.
• Identify opportunities to improve marketing strategies, customer engagement, and promotional spending.
• Collaborate with Marketing, Player Development, Gaming Operations, Finance, IT, and external vendors to support business objectives.
• Maintain data accuracy, reporting standards, documented procedures, and compliance with privacy requirements.
• Manage departmental projects, resources, priorities, and deadlines while providing analytical insights and recommendations to leadership.

Skills

Database marketing

Marketing analytics

Customer analytics

SQL Server

T-SQL

C#/.NET

Python

Education

Bachelor's degree in Marketing/Business/Analytics/IS/CS

Tools

SQL Server

T-SQL

C#/.NET

Python

Job description

Island View Casino Resort is seeking a Database Marketing & Analytics Manager to lead player database marketing, targeted campaigns, and performance analytics. This position is responsible for developing player segments, executing data-driven marketing strategies, ensuring campaign accuracy, and analyzing player behavior, retention, reinvestment, and profitability to support business growth.

Position Overview

Island View Casino Resort is seeking a Database Marketing & Analytics Manager to lead player database marketing, targeted campaigns, and performance analytics. This position is responsible for developing player segments, executing data-driven marketing strategies, ensuring campaign accuracy, and analyzing player behavior, retention, reinvestment, and profitability to support business growth.

Key Responsibilities

• Manage database marketing initiatives focused on player acquisition, retention, reactivation, and revenue growth.
• Develop targeted player segments and marketing campaigns across direct mail, email, mobile applications, and kiosks.
• Oversee campaign selection, validation, execution, and reconciliation to ensure accuracy and offer integrity.
• Analyze player behavior, gaming activity, visitation trends, promotional effectiveness, and profitability.
• Develop reports, dashboards, and performance analyses to measure campaign results, return on investment, and player reinvestment.
• Identify opportunities to improve marketing strategies, customer engagement, and promotional spending.
• Collaborate with Marketing, Player Development, Gaming Operations, Finance, IT, and external vendors to support business objectives.
• Maintain data accuracy, reporting standards, documented procedures, and compliance with privacy requirements.
• Manage departmental projects, resources, priorities, and deadlines while providing analytical insights and recommendations to leadership.

Qualifications & Requirements

• Minimum of five years of experience in database marketing, marketing analytics, direct marketing, customer analytics, or a related field.
• Bachelor's degree in Marketing, Business, Analytics, Finance, Information Systems, Computer Science, or a related field preferred.
• Hands-on experience with SQL Server and T-SQL required; working knowledge of C#/.NET and basic Python skills.
• Knowledge of customer segmentation, targeted marketing campaigns, data analysis, and performance reporting.
• Familiarity with casino marketing, player tracking systems, gaming metrics, and promotional reinvestment strategies preferred.
• Strong analytical, problem-solving, project management, and organizational skills.
• Proficiency with reporting tools, spreadsheets, databases, and analytical applications.
• Excellent communication skills with the ability to translate complex data into actionable business recommendations.
• Ability to manage multiple priorities, maintain confidentiality, and collaborate across departments.
• Must be able to obtain and maintain a Mississippi Gaming Permit.
• Flexibility to work evenings, weekends, and holidays as business needs require.