Data-Driven Casino Marketing Campaign Manager

Westgate Resorts; Las Vegas (NV); Presencial; USD 60 000 - 100 000; Tempo integral

Resumo da oferta

Westgate Resorts in Las Vegas seeks a Marketing Data Specialist to manage and optimize the creation, execution, and analysis of Database Marketing campaigns. You will support senior leaders in Casino Marketing, delivering data-driven insights and recommendations for program improvements.

You will maintain confidentiality of sensitive information while aligning with company rules and regulations, and collaborate across teams on events and promotions.

Qualificações

• 2+ years previous experience in marketing and/or casino/slot analytics.
• Preferably in a casino or hospitality environment.
• Bachelor's Degree in Math, Finance, Economics or Marketing preferred.

Responsabilidades

• Manage and champion the marketing campaign creation, execution, and analysis processes for the Database Marketing department.
• Support the VP of Casino Marketing and Director of Database Marketing.
• Provide key insights and recommendations for marketing programming based on performance and analysis.
• Maintain confidentiality of sensitive information while complying with all Company rules and regulations required.
• Other job-related duties as assigned.
• Role and Responsibilities: (Includes but is not limited to the following)
• Responsible for managing optimized execution of all Database Marketing Campaigns.
• Builds and maintains active database marketing programs, including, but not limited to Direct Mail and Email Marketing.
• Assists in strategic direction of specific direct marketing initiatives by coordinating analytical support, as well as interpreting these analyses and articulating sound program/offer recommendations.
• Creates and manages Email Marketing trigged campaigns targeted to varied business segments and customer lifecycles.
• In depth analysis of digital and email marketing efforts including cost per click thru & cost per conversion/acquisition.
• Create offers and matrices for segmented lists. Specify customer segments, designate coupons, and create final "mail files" for all direct mail and e-mail campaigns. Send files to vendors for execution of campaigns.
• Develop test and learn programs to ensure effectiveness of data-driven content and strategies.
• Assist the Director of Database Marketing with all campaign stages, Data Extracts, Creation, Testing, Proofing, and Validating.
• Manage database integrity by updating NCOA’s, developing account phone & email acquisition benchmarks, and auditing account adjustments.
• Work with Surveillance and casino team to ensure guest compliance.
• Communicate Casino Marketing programming to property-wide audience.
• Evaluate new technologies, trends, and methods for data management and analysis and incorporate them into the data strategy as needed
• Assistance in casino events and promotions.
• Continue education and self-development through cross-training within the department and into other functional areas.

Conhecimentos

Lifecycle marketing

Customer journey

Data analysis

Formação académica

Bachelor's Degree in Math, Finance, Economics or Marketing

Ferramentas

AS/400

LMS

Microsoft Office

SQL

Showcase

OfferCraft

SynXis

Smartsheet

Lythos/InMotion

Descrição da oferta de emprego

Westgate Resorts in Las Vegas seeks a Marketing Data Specialist to manage and optimize the creation, execution, and analysis of Database Marketing campaigns. You will support senior leaders in Casino Marketing, delivering data-driven insights and recommendations for program improvements.

You will maintain confidentiality of sensitive information while aligning with company rules and regulations, and collaborate across teams on events and promotions.