Casino Data-Driven Marketing & Analytics Lead

Island-View-Casino-Resort; Gulfport (MS); On-site; USD 90,000 - 120,000; Full time

Job summary

Island View Casino Resort in Gulfport, Mississippi, is seeking a Database Marketing & Analytics Manager to lead player database marketing, targeted campaigns, and performance analytics. You will develop player segments, drive data-driven strategies, ensure campaign accuracy, and analyze profitability to support growth.

Responsibilities include managing campaigns across direct mail, email, mobile apps, and kiosks; creating reports and dashboards; collaborating with Marketing, Finance, IT, and

Qualifications

• Minimum of five years of experience in database marketing, marketing analytics, direct marketing, customer analytics, or a related field.
• Bachelor's degree in Marketing, Business, Analytics, Finance, Information Systems, Computer Science, or a related field preferred.

Responsibilities

• Lead database marketing initiatives focused on player acquisition, retention, reactivation, and revenue growth.
• Develop targeted player segments and marketing campaigns across direct mail, email, mobile apps, and kiosks.
• Oversee campaign selection, validation, execution, and reconciliation to ensure accuracy and offer integrity.
• Analyze player behavior, gaming activity, visitation trends, promotional effectiveness, and profitability.
• Develop reports, dashboards, and performance analyses to measure campaign results, ROI, and reinvestment.
• Identify opportunities to improve marketing strategies, customer engagement, and promotional spending.
• Collaborate with Marketing, Player Development, Gaming Operations, Finance, IT, and external vendors to support business objectives.
• Maintain data accuracy, reporting standards, documented procedures, and compliance with privacy requirements.
• Manage departmental projects, resources, priorities, and deadlines while providing analytical insights and recommendations to leadership.

Skills

SQL

C#/.NET

Python

Data analysis

Customer segmentation

Reporting tools

Education

Bachelor's degree (Marketing or related field)

Tools

SQL Server

T-SQL

Job description

Island View Casino Resort in Gulfport, Mississippi, is seeking a Database Marketing & Analytics Manager to lead player database marketing, targeted campaigns, and performance analytics. You will develop player segments, drive data-driven strategies, ensure campaign accuracy, and analyze profitability to support growth.

Responsibilities include managing campaigns across direct mail, email, mobile apps, and kiosks; creating reports and dashboards; collaborating with Marketing, Finance, IT, and