Canada & Global Growth Marketing Lead

Trov; Utahn (UT); On-site; USD 65,000 - 90,000; Full time

Benefits offered by this job

Medical, dental, and vision coverage

401k with employer matching

Paid Time Off

Maternity/Paternity leave

On‑site fitness center

Job summary

Trove Brands is seeking an International Marketing Specialist – Canada to help bring our brands to consumers worldwide from our Lehi HQ. You’ll collaborate across Sales, Creative, Social, and Digital to build brand awareness and support go‑to‑market strategies with a global reach.

You will lead launches, campaigns, and localization efforts while ensuring a consistent brand experience, requiring solid marketing experience and strong communication across cultures.

Qualifications

• Bachelor’s degree in Marketing, Business, or equivalent experience.
• 3–5 years of experience in brand management or regional marketing in consumer goods, lifestyle, or retail categories.
• Strong organizational and prioritization skills with ability to manage multiple projects.
• Excellent cross‑functional collaboration and clear communication across languages and cultures.
• Proven track record of launching cross‑functional products.
• Commercial acumen with familiarity of retail and DTC models.
• Excellent storytelling and communications skills.
• Data fluent with ability to translate performance metrics into strategy.

Responsibilities

• Drive go‑to‑market strategy, brand positioning, and channel segmentation across regional retail and DTC channels.
• Lead product and category launches, including merchandising narrative and campaign planning.
• Optimize and execute integrated marketing campaigns with cross‑functional teams and regional partners.
• Collaborate on development, refinement and localization of packaging, assets, and marketing materials with creative/product teams.
• Track and analyze campaign performance, sell‑through, consumer insights, and market trends by market and channel.
• Provide training and resources for internal and partner teams for sell‑in and post‑launch success.
• Develop knowledge of target markets, regional opportunities, and communicate competitive advantages.

Skills

Brand management

Regional marketing

Cross-functional collaboration

Data analysis

Communication

Education

Bachelor's degree in Marketing, Business, or equivalent

Job description

Trove Brands is seeking an International Marketing Specialist – Canada to help bring our brands to consumers worldwide from our Lehi HQ. You’ll collaborate across Sales, Creative, Social, and Digital to build brand awareness and support go‑to‑market strategies with a global reach.

You will lead launches, campaigns, and localization efforts while ensuring a consistent brand experience, requiring solid marketing experience and strong communication across cultures.