International Marketing Specialist-Canada

Trove Brands; Utah; On-site; USD 60,000 - 90,000; Full time

Job summary

Trove Brands is seeking an International Marketing Specialist – Canada to drive brand awareness and support go-to-market strategies across Sales, Creative, Social, and Digital. You will execute launches and campaigns while ensuring a consistent brand experience.

This role collaborates with regional partners to optimize packaging, assets, and messaging, analyzes performance, and translates insights into action.

Qualifications

• Bachelor’s degree in Marketing, Business, or equivalent experience.
• 3–5 years of brand management or regional marketing experience in consumer goods.
• GSD attitude; ability to prioritize and move multiple projects.
• Team player with ability to communicate across languages and cultures.
• Proven track record of leading cross-functional product launches.
• Commercial acumen with familiarity of retail and DTC models.
• Excellent communication and storytelling skills; ability to simplify complex ideas.

Responsibilities

• Drive go-to-market strategy, brand positioning, and channel segmentation across regional retail and DTC channels.
• Lead product and category launches including messaging and campaigns.
• Optimize and run integrated marketing campaigns with cross-functional teams.
• Collaborate on localization of packaging and marketing assets with creative/product teams.
• Track campaign performance, insights, and market trends by channel.
• Provide training and resources for internal and partner teams to support sell-in and post-launch success.
• Develop knowledge of target markets and effectively communicate competitive advantages.

Skills

Brand management

Regional marketing

Cross-functional collaboration

Data-driven decisions

Storytelling & communication

Multilingual communication

Education

Bachelor’s degree in Marketing

Job description

Trove Brands is a privately-held house of brands including BlenderBottle®, Owala®, Whiskware®, and Eco-Brite®. Our patented and best-selling products are designed to simplify and improve everyday life with leading-edge innovation, incomparable quality, and aspirational style.

A career at Trove Brands is not about punching the clock. It’s about embracing exciting and fast-paced opportunities that sharpen your skills, drive innovation, and play an integral role in growing our global reach. Your work will not only impact the company, it will impact the lives of millions of people around the world. When you step up to a career at Trove, you step up to cutting-edge excellence. You sign up for bold action and invigorating synergy. You agree to face—and break through—new challenges every single day.

Join Trove’s International Marketing team as an International Marketing Specialist – Canada, helping bring our brands to consumers around the world. You’ll collaborate across Sales, Creative, Social, and Digital to build brand awareness, support go-to-market strategies, and execute impactful launches and campaigns while ensuring a consistent brand experience.

Key Responsibilities:

• Drive and support go-to-market strategy, brand positioning, and channel segmentation across regional retail and DTC channels.
• Lead product and category launches, including merchandising narrative and campaign planning.
• Optimize and execute integrated marketing campaigns with cross-functional teams and regional partners.
• Collaborate on the development, refinement and localization of packaging, assets, and marketing materials in partnership with creative and product teams.
• Track and analyze campaign performance, sell-through, consumer insights, market and category trends, product performance, and competitor activity by market and channel.
• Provide training and resources for internal and partner teams, to support sell-in and post-launch success.
• Develop a deep knowledge and understanding of target markets, regional opportunities, and effectively communicate competitive advantages.

Required Qualifications:

• Bachelor’s degree in Marketing, Business, or equivalent experience.
• 3–5 years of experience in brand management or regional marketing — ideally in consumer goods, lifestyle, or retail categories
• Smart and organized with a GSD (get stuff done) attitude. Capable of prioritizing and keeping multiple projects moving simultaneously is a must.
• Team player, capable of managing relationships across functional areas and clear communication across different languages and cultures.
• Proven track record of leading cross-functional product launched.
• Commercial acumen and familiarity with both retail and direct-to-consumer models
• Excellent communication and storytelling skills — with an ability to simplify and clarify
• Data-fluent, with the ability to translate performance metrics into strategy

Desired Qualifications:

• International experience/familiarity with Canada preferred
• French language proficiency preferred

Our culture is passionate, entrepreneurial, and energetic. We value innovation through collaboration. And while we work smart and hard, we also connect and celebrate with equal gusto. We host team-building activities, athletic events, and seasonal celebrations to foster community and reward accomplishments. Bottom line? You’ll love it here.

Among the many benefits our team members enjoy are:

• Comprehensive medical, dental, and vision care
• 401k package with employer matching
• Paid Time Off
• Maternity/Paternity leave
• Full indoor basketball/volleyball court
• Fully equipped fitness center (cardio, weights, functional fitness area, lockers and showers, etc.)
• Yoga studio
• Meditation/Nap room
• And much more!

Trove Brands is an equal opportunity employer.

Phone calls regarding this position are not accepted.

This is a fully in-office position at our HQ in Lehi, Utah.