Canada International Marketing Specialist

Trove Brands; Utah; On-site; USD 60,000 - 90,000; Full time

Job summary

Trove Brands is seeking an International Marketing Specialist – Canada to drive brand awareness and support go-to-market strategies across Sales, Creative, Social, and Digital. You will execute launches and campaigns while ensuring a consistent brand experience.

This role collaborates with regional partners to optimize packaging, assets, and messaging, analyzes performance, and translates insights into action.

Qualifications

• Bachelor’s degree in Marketing, Business, or equivalent experience.
• 3–5 years of brand management or regional marketing experience in consumer goods.
• GSD attitude; ability to prioritize and move multiple projects.
• Team player with ability to communicate across languages and cultures.
• Proven track record of leading cross-functional product launches.
• Commercial acumen with familiarity of retail and DTC models.
• Excellent communication and storytelling skills; ability to simplify complex ideas.

Responsibilities

• Drive go-to-market strategy, brand positioning, and channel segmentation across regional retail and DTC channels.
• Lead product and category launches including messaging and campaigns.
• Optimize and run integrated marketing campaigns with cross-functional teams.
• Collaborate on localization of packaging and marketing assets with creative/product teams.
• Track campaign performance, insights, and market trends by channel.
• Provide training and resources for internal and partner teams to support sell-in and post-launch success.
• Develop knowledge of target markets and effectively communicate competitive advantages.

Skills

Brand management

Regional marketing

Cross-functional collaboration

Data-driven decisions

Storytelling & communication

Multilingual communication

Education

Bachelor’s degree in Marketing

Job description

Trove Brands is seeking an International Marketing Specialist – Canada to drive brand awareness and support go-to-market strategies across Sales, Creative, Social, and Digital. You will execute launches and campaigns while ensuring a consistent brand experience.

This role collaborates with regional partners to optimize packaging, assets, and messaging, analyzes performance, and translates insights into action.