Senior International Growth Marketing Manager

Roo; United States; Remote; USD 120,000 - 220,000; Full time

Benefits offered by this job

Accelerated growth & learning

Home office stipend

Comprehensive health benefits

401K

Unlimited PTO

Maternity / Paternity leave

Birthday & anniversary gifts

Domestic travel opportunities

Job summary

Roo is seeking a Senior International Marketing Manager to lead brand and growth outside the US. You will define marketing strategy, own GTM and engagement plans, and partner with sales, brand, lifecycle, and partnerships to bring campaigns to life in each new market.

Canada is the first expansion, with more markets planned, requiring local insight and playbook development. You’ll guide messaging, privacy compliance, and performance measurement across paid, organic, and partner channels, while

Qualifications

• Deep experience in multi-channel marketing strategy, including launching in new markets.
• Experience owning positioning and messaging for a professional audience with proof points.
• Experience managing acquisition budgets and measurement, with data-informed trade-offs.
• Ability to coordinate cross-functionally with teams across brand, lifecycle, and partnerships.
• Comfort operating from ambiguity and translating strategy into hands-on work.
• Understanding of marketing and privacy regulation across countries, ideally including Canada.

Responsibilities

• Own marketing strategy for Roo's international markets with acquisition and brand goals.
• Lead go-to-market and engagement planning for new markets, incl. budget and timelines.
• Build an international launch playbook to accelerate future country launches.
• Advise product, pricing, and marketing decisions with market insights from professionals and hospitals.
• Define market positioning and messaging in partnership with brand and product marketing.
• Develop customer stories and data to establish credibility in new markets.
• Own each market's messaging framework and ensure consistency across campaigns and materials.
• Ensure compliance with country marketing, privacy and anti-spam laws.

Skills

multi-channel marketing

brand positioning

acquisition budgeting

privacy regulation

international expansion

AI in marketing

Job description

Roo is seeking a Senior International Marketing Manager to lead brand and growth outside the US. You will define marketing strategy, own GTM and engagement plans, and partner with sales, brand, lifecycle, and partnerships to bring campaigns to life in each new market.

Canada is the first expansion, with more markets planned, requiring local insight and playbook development. You’ll guide messaging, privacy compliance, and performance measurement across paid, organic, and partner channels, while