Campaign Operations Director: Scalable Automation & Growth

Cengage Group; Charleston (WV); Remote; USD 138,000 - 221,000; Full time

Job summary

Cengage Group seeks a Director of Campaign Operations to lead the vision, strategy, and execution of marketing programs. Build a modern campaign production model balancing rigor with innovation and scale personalization.

Reporting to the Vice President, Marketing Operations, you will lead a team enabling efficient, high-quality campaign execution across Marketing and related functions in a remote setting.

Qualifications

• 10+ years in marketing operations, campaign operations, or related fields and experience leading teams in complex enterprises.
• Strong track record building scalable, efficient campaign production models.
• Excellent understanding of marketing automation, personalization, audience targeting, journeys, testing, and optimization.

Responsibilities

• Define and evolve the enterprise campaign operations strategy, governance, and service model for scalable execution.
• Build a production model using internal teams, self-service, and external partners.
• Establish planning standards, templates, workflows, and reusable campaign components.
• Drive metrics to improve timelines, velocity, quality, and predictability of campaigns.
• Identify bottlenecks and implement improvements to accelerate time-to-market and outcomes.
• Provide governance for platforms and integrated systems (e.g., Salesforce MC, Workfront, Data 360).
• Partner with Marketing, Revenue, Digital, and Product to align investments with growth objectives.

Skills

Campaign operations

Marketing automation

Leadership

Strategic planning

Operational excellence

Team building

Cross-functional collaboration

Analytics

Executive communication

Project management

Workflow design

MarTech knowledge

Tools

Salesforce Marketing Cloud

Workfront

Data 360

Job description

Cengage Group seeks a Director of Campaign Operations to lead the vision, strategy, and execution of marketing programs. Build a modern campaign production model balancing rigor with innovation and scale personalization.

Reporting to the Vice President, Marketing Operations, you will lead a team enabling efficient, high-quality campaign execution across Marketing and related functions in a remote setting.