Campaign Operations Coordinator

Jobtailor; Louisville (KY); On-site; USD 60,000 - 80,000; Full time

Job summary

Jobtailor in Louisville, KY is seeking a Marketing Project Manager to support and coordinate marketing programs across prospecting, nurturing, retention, and cross-sell initiatives. You will work with Performance Marketing leadership to set priorities and ensure timely delivery of campaigns.

Ideal candidates bring a Bachelor's degree and 2+ years of experience, strong communication, and the ability to drive tasks with minimal supervision.

Qualifications

• Bachelor's degree in marketing, communications, or related field.
• 2+ years of marketing project management experience in fast-moving environments.
• Strong written and verbal communication abilities.
• Ability to take initiative and prioritize tasks.
• Excellent time-management, organizational, and problem-solving skills.
• Ability to meet deadlines.
• Understanding of the marketing funnel and customer journey.
• Experience with cross-functional teams from concept to project conclusion.
• Experience with Salesforce (bonus).
• Experience with Marketo (bonus).
• Experience with project management platforms (bonus).
• High level of enthusiasm and organizational skills.
• Self-motivated, able to work with little or no oversight, with a solution-seeking attitude.

Responsibilities

• Support execution of marketing strategies for prospecting, lead generation, lead nurturing, retention, and client cross-sell campaigns
• Align with Performance Marketing leadership on project and campaign priorities and objectives
• Coordinate and manage inbound lead organization across multiple sources
• Support marketing email campaigns, including list pulls, creation, and scheduling
• Create Marketo programs and Salesforce campaigns
• Support and oversee webinar preparation and execution, including setup, coordination, moderation, registration tracking, and post-webinar outreach
• Support campaign proofing, testing, and QA processes
• Collaborate effectively across teams
• Gather and analyze campaign results, including email, landing page testing, and webinar results
• Support database and program hygiene
• Assist with implementation and setup of new marketing technology

Skills

Marketing project management

Cross-functional collaboration

Strong communication

Time management

Organizational skills

Problem solving

Self-motivated

Ability to meet deadlines

Education

Bachelor's degree in marketing, communications, or related field

Tools

Salesforce

Marketo

Project management platforms

Job description

• Support execution of marketing strategies for prospecting, lead generation, lead nurturing, retention, and client cross-sell campaigns
• Align with Performance Marketing leadership on project and campaign priorities and objectives
• Coordinate and manage inbound lead organization across multiple sources
• Support marketing email campaigns, including list pulls, creation, and scheduling
• Create Marketo programs and Salesforce campaigns
• Support and oversee webinar preparation and execution, including setup, coordination, moderation, registration tracking, and post-webinar outreach
• Support campaign proofing, testing, and QA processes
• Collaborate effectively across teams
• Gather and analyze campaign results, including email, landing page testing, and webinar results
• Support database and program hygiene
• Assist with implementation and setup of new marketing technology

Requirements

• Bachelor's degree in marketing, communications, or related field
• 2+ years of marketing project management experience, including a track record of effectively delivering projects in a fast-moving environment
• Strong written and verbal communication abilities
• Ability to take initiative and prioritize tasks
• Good time-management, organizational, problem-prevention, and problem-solving skills
• Ability to meet deadlines
• Understanding of the marketing funnel and customer journey
• Experience working with cross-functional teams from concept to project conclusion
• Experience with Salesforce (bonus)
• Experience with Marketo (bonus)
• Experience with project management platforms (bonus)
• High level of enthusiasm and organizational skills
• Self-motivated, able to work with little or no oversight, with a solution-seeking attitude

Core Competencies

Demonstrates expertise in executing marketing strategies, managing projects, and analyzing campaign results. Proficient in using marketing technologies like Marketo and Salesforce to enhance lead generation and client engagement.

Highest-signal resume keywords

• Marketing Project Management
• Marketo Program Creation
• Salesforce Campaign Management
• Email Campaign Support
• Cross-Functional Team Collaboration

ATS Optimization Keywords

Hard Skills

• Lead Generation
• Lead Nurturing
• Campaign Analysis
• Database Hygiene
• Project Management

Soft Skills

• Strong Communication
• Time Management
• Organizational Skills
• Problem-Solving
• Self-Motivated

Industry Keywords

• Marketing Funnel
• Customer Journey
• Email Campaigns
• Webinar Execution
• Lead Organization

Tools & Technologies

• Marketo
• Salesforce
• Project Management Platforms