Senior Marketing Manager

Jobtailor; Illinois; On-site; USD 90,000 - 130,000; Full time

Job summary

Jobtailor in the United States is seeking a seasoned B2B marketing leader to design and drive client lifecycle campaigns across 1:many, 1:few, and 1:1 ABM motions. You will collaborate with Sales and Account Management to target priority accounts and shift engagement toward retention, renewal, and expansion.

You will craft targeted content, optimize assets, and produce case studies that demonstrate measurable outcomes.

Qualifications

• 5 or more years of relevant experience required.
• Experience in B2B marketing, including client lifecycle, retention, or account-based marketing.
• Healthcare or complex B2B marketing experience preferred.
• Knowledge of B2B client lifecycle strategies supporting engagement, retention, renewal, and expansion.
• Experience using marketing automation and CRM platforms to execute and measure campaigns.
• Experience collaborating with Sales, Account Management, and cross-functional teams.
• Strong project management, prioritization, and organizational skills.
• Excellent written and verbal communication skills with strong content development and storytelling capabilities.
• Strong analytical skills translating campaign and client performance data into actionable insights.

Responsibilities

• Develop and execute client lifecycle campaign strategies across 1:many, 1:few, and 1:1 account-based marketing motions
• Manage end-to-end integrated campaign execution, meeting timelines, brand standards, and quality expectations
• Partner with Sales and Account Management to identify priority client accounts and segments and align engagement strategies with retention, renewal, and expansion opportunities
• Develop and optimize targeted content and assets based on client needs, stakeholder roles, product adoption, and lifecycle stages
• Create client case studies demonstrating measurable outcomes and value for campaigns, sales enablement, and marketing collateral
• Utilize marketing automation and CRM platforms to execute campaigns, track client engagement, and optimize performance using data and insights
• Coordinate campaign timelines, asset production, creative delivery, and cross-functional collaboration
• Analyze and report campaign performance, providing actionable insights on engagement, product adoption, renewal influence, expansion pipeline, and retention metrics
• Manage email and client communication channels, including lifecycle nurture streams, onboarding journeys, and retention and expansion campaigns
• Support client-facing programs, including webinars, events, and sales enablement initiatives, while ensuring a consistent, high-quality brand experience

Skills

B2B Marketing Experience

Client Lifecycle Strategies

Marketing Automation Platforms

Project Management Skills

Analytical Skills

Education

Relevant degree preferred

Tools

CRM Platforms

Marketing Automation Tools

Job description

• Develop and execute client lifecycle campaign strategies across 1:many, 1:few, and 1:1 account-based marketing motions
• Manage end-to-end integrated campaign execution, meeting timelines, brand standards, and quality expectations
• Partner with Sales and Account Management to identify priority client accounts and segments and align engagement strategies with retention, renewal, and expansion opportunities
• Develop and optimize targeted content and assets based on client needs, stakeholder roles, product adoption, and lifecycle stages
• Create client case studies demonstrating measurable outcomes and value for campaigns, sales enablement, and marketing collateral
• Utilize marketing automation and CRM platforms to execute campaigns, track client engagement, and optimize performance using data and insights
• Coordinate campaign timelines, asset production, creative delivery, and cross-functional collaboration
• Analyze and report campaign performance, providing actionable insights on engagement, product adoption, renewal influence, expansion pipeline, and retention metrics
• Manage email and client communication channels, including lifecycle nurture streams, onboarding journeys, and retention and expansion campaigns
• Support client-facing programs, including webinars, events, and sales enablement initiatives, while ensuring a consistent, high-quality brand experience

Requirements

• Relevant degree preferred
• 5 or more years of relevant experience required
• Experience in B2B marketing, including client lifecycle, retention, or account-based marketing
• Healthcare or complex B2B marketing experience preferred
• Knowledge of B2B client lifecycle strategies supporting engagement, retention, renewal, and expansion
• Experience using marketing automation and CRM platforms to execute and measure campaigns
• Experience collaborating with Sales, Account Management, and cross-functional teams
• Strong project management, prioritization, and organizational skills
• Excellent written and verbal communication skills with strong content development and storytelling capabilities
• Strong analytical skills translating campaign and client performance data into actionable insights

Core Competencies

Demonstrates expertise in developing and executing client lifecycle campaign strategies, utilizing marketing automation and CRM platforms to optimize performance and engagement. Strong analytical and project management skills are essential for delivering high-quality, data-driven marketing initiatives.

Highest-signal resume keywords

• B2B Marketing Experience
• Client Lifecycle Strategies
• Marketing Automation Platforms
• Project Management Skills
• Analytical Skills

Hard Skills

• Campaign Execution
• Content Development
• Data Analysis
• Email Marketing
• Account-Based Marketing
• Stakeholder Engagement
• Performance Measurement
• Creative Delivery
• Retention Strategies
• Sales Enablement

Soft Skills

• Communication Skills
• Organizational Skills
• Collaboration Skills
• Storytelling Capabilities
• Prioritization Skills

Industry Keywords

• B2B Marketing
• Client Retention
• Healthcare Marketing
• Campaign Performance
• Lifecycle Marketing

Tools & Technologies

• CRM Platforms
• Marketing Automation Tools