Marketing Coordinator

Equifax, Inc. in; Boise (ID); On-site; USD 42,000 - 64,000; Full time

Job summary

Equifax, Inc. in Boise, ID is seeking a Marketing Coordinator (Finance) to support B2B campaigns across digital, email, and content channels. You’ll handle campaign execution, asset localization, and performance reporting in a fast-paced team.

You’ll contribute to messaging, content development, and sales enablement assets while coordinating with marketing and sales. A hands-on mindset and growth in MarTech are key.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field.
• 1-3 years in Marketing Coordinator, Marketing Associate or Marketing Specialist in B2B/tech.
• Hands-on use of MAPs such as Marketo, HubSpot, Pardot or SFMC.
• Strong copywriting and editing skills for marketing content.
• Foundational digital marketing knowledge: email, SEO, paid media.
• Proficient in Excel/Google Sheets for data entry and basic analysis.
• Ability to translate data into insights and actionable recommendations.
• Excellent attention to detail and cross-functional communication.

Responsibilities

• Assist Marketing Managers with tactical execution of integrated campaigns.
• Assist Marketing Director with market opportunities and audience research.
• Write and edit short-form marketing materials ensuring on-brand copy.
• Manage content repository and tagging for distribution and sales teams.
• Develop sales decks, eBooks, and digital assets with marketing and sales teams.
• Monitor competitor tactics and product launches.
• Admin MAP and CRM: list segmentation, data imports, campaign flows, data hygiene.
• Pull and analyze data from Analytics, MAP, and CRM for reports.
• Provide logistics support for webinars and events; manage registrations and follow-up.
• Coordinate marketing material approvals with legal/compliance and external vendors.

Skills

MAPs knowledge

Content creation & editing

Campaign coordination

Analytics & reporting

Cross-functional communication

Education

Bachelor's degree in Marketing/Communications/Business

Tools

Marketo

HubSpot

Pardot

Salesforce Marketing Cloud

Job description

Marketing Coordinator (Finance)

We are looking for an energetic and detail-oriented Marketing Coordinator to support the execution of our B2B marketing programs and campaigns. This role is essential for ensuring the smooth and timely deployment of initiatives across digital, email, and content channels. The ideal candidate is a hands-on doer who can manage multiple tactical tasks, has foundational knowledge of marketing technologies, and is eager to learn and grow within a fast-paced B2B marketing team.

What you'll do

• Assist the Marketing Managers and Demand Generation teams with the tactical execution of integrated campaigns, including building landing pages, setting up email campaigns, creating tracking links, and coordinating asset localization.
• Assist Marketing Director in researching emerging market opportunities, competitive landscapes, and target audience segments to inform the development of new campaigns and marketing strategies.
• Write, proofread, and edit a variety of short-form marketing materials, including email copy, social media posts, blog introductions, website snippets, and event descriptions, ensuring all content is on-brand, accurate, and audience-appropriate.
• Manage the content repository, ensuring all marketing collateral (case studies, brochures, presentations) is up-to-date, on-brand, and properly tagged for digital distribution and sales teams.
• Collaborate with the Marketing and Sales teams to develop and maintain high-impact sales decks, eBooks, and digital assets that accelerate the prospect's journey from Marketing Qualified Lead (MQL) to conversion.
• Monitor and report on competitor marketing tactics, messaging, and product launches to stay current and competitive in a rapidly changing marketplace.
• Marketing Technology (MarTech) Administration: Serve as an internal power-user for the Marketing Automation Platform (MAP) and CRM, managing list segmentation, data imports, campaign flows, and ensuring data hygiene.
• Pull and compile data from various marketing platforms (e.g., Google Analytics, MAP, CRM) to support monthly, quarterly, and campaign-specific performance reports. Assist in analyzing metrics to identify opportunities for improvement.
• Provide logistical support for webinars, virtual events, and in-person conferences, including managing registration platforms, creating promotional assets, and post-event follow-up.
• Coordinate the submission of marketing materials for legal and compliance review. Liaise with external vendors and agencies to ensure project deliverables are met on time.
• All other duties as assigned.

What experience you need

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 1-3 years of experience in a Marketing Coordinator, Marketing Associate, or Marketing Specialist role, preferably within a B2B or technology environment.
• Hands-on experience with a Marketing Automation Platform (MAP) such as Marketo, HubSpot, Pardot, or Salesforce Marketing Cloud.
• Proven ability to write and edit clean, compelling, and grammatically correct marketing copy.
• Foundational knowledge of digital marketing concepts, including email best practices, SEO, and paid media channels.
• High proficiency in data entry, organization, and basic analysis using spreadsheet software (Excel/Google Sheets).
• Ability to translate raw data into actionable insights (e.g., identifying which channels are driving the highest quality new-business leads and overall ROI.
• Excellent attention to detail, strong organizational skills, and a proactive approach to problem-solving.
• Effective communication skills, with the ability to clearly articulate information to cross-functional peers.

What could set you apart

• Experience in the financial services, data, Saas, FinTech, or highly regulated technology industry.
• MBA or a Master's degree in a relevant field.
• Proven ability to work effectively in a highly matrixed, global organizational structure.
• Experience in writing for SEO and adapting content for digital distribution.
• Proficiency with Google suite.