Field Marketing Analyst – Associate

Jobtailor; Minnesota; On-site; USD 50,000 - 70,000; Full time

Job summary

Jobtailor is seeking a Marketing Coordinator to support demand‑generation campaigns, contribute to lead generation, and help grow the pipeline. You will coordinate digital marketing activities across paid media, social, email, webinars, and events.

The role requires 1–3 years in marketing (B2B preferred), excellent written and verbal communication, and familiarity with Salesforce CRM and marketing automation.

Qualifications

• Strong written and verbal communication
• Exceptional attention to detail
• 1–3 years of marketing experience, preferably in B2B
• Foundational knowledge of demand generation and digital marketing

Responsibilities

• Support the planning, execution, and optimization of demand generation campaigns for lead generation and pipeline growth
• Coordinate digital marketing activities including paid media, social media, email, webinars, and industry programs
• Create and update campaign assets (emails, landing pages, social posts, promo materials)
• Organize and maintain marketing content libraries
• Collaborate with Sales, BDRs, Product Marketing, and Product Management
• Track campaign performance, prepare reports, and share insights
• Coordinate vendors, agencies, and event logistics as needed
• Follow best practices and contribute ideas to improve campaign effectiveness and audience engagement

Skills

Communication Skills

Attention to Detail

Digital Marketing Basics

Content Creation

Campaign Tracking

CRM Knowledge

Project Management

Team Collaboration

Education

Bachelor's degree in Marketing/Communications/Business

Tools

Salesforce CRM

Microsoft Office Suite

Marketing Automation Tools

Analytics Platforms

Creative/Editing Software

Job description

• Support the planning, execution, and optimization of demand generation campaigns contributing to lead generation and pipeline growth
• Coordinate digital marketing activities, including paid media, social media, email, webinars, and industry marketing programs
• Create and update campaign assets, including emails, landing pages, social posts, and promotional materials
• Organize and maintain marketing content libraries
• Collaborate with Sales, Business Development Representatives, Product Marketing, and Product Management
• Track campaign performance, prepare reports, and share insights
• Coordinate vendors, agencies, and event logistics as needed
• Follow marketing best practices and contribute ideas to improve campaign effectiveness and audience engagement

Requirements

• Strong written and verbal communication skills
• Exceptional attention to detail
• Foundational knowledge of demand generation and digital marketing principles, including account-based marketing, social media, paid search, digital advertising, and emerging channels
• Demonstrated content creation and editing skills
• Ability to interpret brand guidelines and maintain consistent messaging
• Strong organization, prioritization, and time-management skills
• Ability to manage multiple concurrent projects, shifting priorities, and firm deadlines
• Ability to learn new technologies, tools, and business concepts quickly
• Working knowledge of Microsoft Word, Excel, PowerPoint, Outlook, and Salesforce CRM is required
• Familiarity with creative or editing software is preferred
• Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent combination of education and experience
• 1-3 years of experience in marketing, marketing coordination, or a related role, preferably supporting B2B marketing programs
• Experience supporting digital marketing campaigns, content creation, social media, events, or marketing operations is preferred
• Familiarity with CRM platforms, marketing automation tools, or analytics platforms is a plus
• Demonstrated ability to work collaboratively, learn quickly, and contribute in a fast-paced team environment

Core Competencies

Demonstrates expertise in demand generation and digital marketing principles, with a strong focus on campaign planning, execution, and optimization. Proficient in content creation, project management, and collaboration across teams to drive lead generation and pipeline growth.

Highest-signal resume keywords

• Demand Generation
• Digital Marketing
• Content Creation
• Project Management
• Salesforce CRM

Hard Skills

• Demand Generation
• Digital Marketing Principles
• Content Creation
• Campaign Performance Tracking
• Email Marketing
• Social Media Management
• Paid Media
• Account-Based Marketing
• Event Coordination
• Marketing Best Practices

Soft Skills

• Strong Written Communication
• Strong Verbal Communication
• Attention to Detail
• Organization Skills
• Time Management

Industry Keywords

• B2B Marketing
• Lead Generation
• Pipeline Growth
• Marketing Coordination
• Digital Advertising

Tools & Technologies

• Microsoft Word
• Microsoft Excel
• Microsoft PowerPoint
• Microsoft Outlook
• Salesforce CRM
• Creative Software
• Editing Software
• Marketing Automation Tools
• Analytics Platforms