Marketing Communication Specialist

Jobtailor; Philadelphia (Philadelphia County); On-site; USD 90,000 - 130,000; Full time

Job summary

Jobtailor is seeking a marketing leader to develop and deliver campaigns across all media, strengthen brand plans, and analyze performance to drive sales in the US market.

You will lead strategic partnerships, manage stakeholders, and steer digital marketing initiatives while coordinating vendors and internal teams for successful campaigns and events.

Qualifications

• 3–6 years of experience in marketing roles.
• 13 months to 3 years of experience supervising and directing people and resources to achieve end results within limited timeframes.
• Experience with brand management and development.
• Experience with media and public relations management.
• Experience with stakeholder expectation management.
• Experience with customer segmentation and target market identification.
• Experience with media management and utilization.
• Experience with customer and market analysis.
• Experience with strategic planning and analysis.
• Experience with campaign management.
• Experience marketing commercialization.
• Experience with data management techniques in marketing.
• Experience presenting solutions effectively.
• Experience managing resistance.
• Experience with action planning.
• Experience with systems and tools for marketing, including marketing automation platforms, CMS, social media management tools, and marketing analytics platforms.
• Excellent verbal communication.

Responsibilities

• Develop and deliver marketing campaigns across all media to support the business plan and increase sales.
• Manage brands and implement brand plans within brand guidelines.
• Analyze and report on brand effectiveness to the business.
• Lead strategic partnering projects and initiatives.
• Establish mutually beneficial partner relationships and contribute to partnership agreement negotiations.
• Explore digital marketing opportunities and trends.
• Support digital marketing capability-building initiatives.
• Coordinate subcontractors and suppliers as the primary point of contact.
• Deliver advertising, promotion, and other marketing campaigns.
• Identify stakeholders and respond to their needs, issues, and concerns.
• Arrange meetings and events and draft supporting materials.
• Develop communications and marketing campaigns to promote services.
• Assist with brand positioning and contribute ideas to brand plans.
• Communicate local action plans and their alignment with organizational strategy.
• Motivate people to achieve local business goals.
• Develop tactical marketing campaigns to achieve operational marketing goals.
• Coach team members to develop their skills.
• Monitor team performance, allocate work, review completion, and take corrective action when needed.
• Use performance management systems to improve personal performance.
• Contribute to formal performance management and appraisal.

Skills

Brand Management

Campaign Management

Stakeholder Expectation Management

Digital Marketing

Team Leadership

Planning & Organizing

Verbal Communication

Tools

Marketing Automation Platforms

CMS

Social Media Management Tools

Marketing Analytics Platforms

Job description

• Develop and deliver marketing communications campaigns across all media to support the business plan and increase sales
• Manage brands and implement brand plans within brand guidelines
• Analyze and report on brand effectiveness to the business
• Lead strategic partnering projects and initiatives
• Establish mutually beneficial partner relationships and contribute to partnership agreement negotiations
• Explore digital marketing opportunities and trends
• Support digital marketing capability-building initiatives
• Coordinate subcontractors and suppliers as the primary point of contact
• Deliver advertising, promotion, and other marketing campaigns
• Identify stakeholders and respond to their needs, issues, and concerns
• Arrange meetings and events and draft supporting materials
• Develop communications and marketing campaigns to promote services
• Assist with brand positioning and contribute ideas to brand plans
• Communicate local action plans and their alignment with organizational strategy
• Motivate people to achieve local business goals
• Develop tactical marketing campaigns to achieve operational marketing goals
• Coach team members to develop their skills
• Monitor team performance, allocate work, review completion, and take corrective action when needed
• Use performance management systems to improve personal performance
• Contribute to formal performance management and appraisal

Requirements

• Over 3 years to 6 years of experience
• 13 months to 3 years of experience supervising and directing people and other resources to achieve specific end results within limited timeframes
• Experience with brand management and development
• Experience with media and public relations management
• Experience with stakeholder expectation management
• Experience with customer segmentation and target market identification
• Experience with media management and utilization
• Experience with customer and market analysis
• Experience with strategic planning and analysis
• Experience with campaign management
• Experience marketing commercialization
• Experience with data management techniques in marketing
• Experience presenting solutions effectively
• Experience managing resistance
• Experience with action planning
• Experience with systems and tools for marketing, including marketing automation platforms, CMS, social media management tools, and marketing analytics platforms
• Exceptional planning and organizing
• Excellent verbal communication

Core Competencies

Demonstrates expertise in brand management, campaign management, and stakeholder expectation management, with a strong focus on developing and delivering marketing communications that align with business goals. Proven ability to lead teams, analyze market data, and implement strategic marketing initiatives.

Highest-signal resume keywords

• Brand Management
• Campaign Management
• Stakeholder Expectation Management
• Digital Marketing
• Team Leadership

ATS Optimization Keywords

Hard Skills

• Brand Development
• Market Analysis
• Customer Segmentation
• Strategic Planning
• Data Management Techniques
• Marketing Commercialization
• Performance Management
• Action Planning

Soft Skills

• Exceptional Planning
• Excellent Verbal Communication
• Motivational Leadership

Industry Keywords

• Marketing Communications
• Media Management
• Public Relations Management
• Partnership Agreement Negotiations

Tools & Technologies

• Marketing Automation Platforms
• CMS
• Social Media Management Tools
• Marketing Analytics Platforms