Lifecycle Marketing Operations Specialist

Jobtailor; Utah; On-site; USD 60,000 - 90,000; Full time

Job summary

Jobtailor in Utah is seeking a Marketing Operations Specialist focused on lifecycle marketing programs built in Marketo and related tools. You will create emails, text messages, smart campaigns, lists, automations, and supporting workflows, translating strategies into executable program builds.

Responsibilities include end-to-end QA before launches, monitoring program health and data quality, and collaborating with cross-functional partners to resolve issues and improve efficiency, accuracy, and

Qualifications

• 1–3 years of experience in marketing operations, lifecycle marketing, email marketing, campaign operations, or a related area.
• Experience building, testing, launching, or supporting campaigns in a marketing automation platform.
• Strong attention to detail and thorough quality assurance across audiences, links, personalization, tracking, workflows, and campaign logic.
• Working knowledge of audience segmentation, list management, suppression practices, and marketing data quality.
• Ability to monitor active programs, troubleshoot common operational issues, and elevate complex system or integration concerns.
• Strong written and verbal communication skills.
• Strong organizational and prioritization skills; ability to manage multiple requests and meet deadlines.
• Analytical and problem-solving skills.
• Proficiency with spreadsheets and common business productivity tools.
• Ability to collaborate with lifecycle marketers, Marketing Operations, Analytics, Events Technology, Customer Experience, and other cross-functional partners.

Responsibilities

• Build, configure, test, schedule, and launch lifecycle marketing programs in Marketo and related tools
• Create emails, text messages, smart campaigns, smart lists, automations, nurtures, and supporting workflows
• Translate approved strategies and business requirements into executable program builds
• Perform end-to-end quality assurance before launch
• Monitor active lifecycle programs and resolve or escalate issues
• Maintain lifecycle data quality through list management, segmentation, database monitoring, suppression, consent, and compliance processes
• Monitor email and SMS deliverability and program-health indicators
• Coordinate project dependencies and communicate progress, risks, blockers, and timeline changes
• Maintain process documentation and identify opportunities to improve accuracy, turnaround time, scalability, and team capacity

Skills

Marketo

Lifecycle Marketing

Email Marketing

Campaign Operations

Data Quality Management

Tools

Marketing Automation Platform

Spreadsheets

Business Productivity Tools

Job description

• Build, configure, test, schedule, and launch lifecycle marketing programs in Marketo and related tools
• Create emails, text messages, smart campaigns, smart lists, automations, nurtures, and supporting workflows
• Translate approved strategies and business requirements into executable program builds
• Perform end-to-end quality assurance before launch
• Monitor active lifecycle programs and resolve or escalat...
• Maintain lifecycle data quality through list management, segmentation, database monitoring, suppression, consent, and compliance processes
• Monitor email and SMS deliverability and program-health indicators
• Coordinate project dependencies and communicate progress, risks, blockers, and timeline changes
• Maintain process documentation and identify opportunities to improve accuracy, turnaround time, scalability, and team capacity

Requirements

• 1–3 years of experience in marketing operations, lifecycle marketing, email marketing, campaign operations, or a related area
• Experience building, testing, launching, or supporting campaigns in a marketing automation platform
• Strong attention to detail and thorough quality assurance across audiences, links, personalization, tracking, workflows, and campaign logic
• Working knowledge of audience segmentation, list management, suppression practices, and marketing data quality
• Ability to monitor active programs, troubleshoot common operational issues, and elevate complex system or integration concerns
• Strong written and verbal communication skills
• Strong organizational and prioritization skills; ability to manage multiple requests and meet deadlines
• Analytical and problem-solving skills
• Proficiency with spreadsheets and common business productivity tools
• Ability to collaborate with lifecycle marketers, Marketing Operations, Analytics, Events Technology, Customer Experience, and other cross-functional partners
• Employment contingent on passing background and credit checks

Core Competencies

Demonstrates expertise in building and managing lifecycle marketing programs using Marketo and related tools, with a strong focus on data quality, campaign execution, and cross-functional collaboration.

Highest-signal resume keywords

• Marketo
• Lifecycle Marketing
• Email Marketing
• Campaign Operations
• Data Quality Management

Hard Skills

• Campaign Building
• Quality Assurance
• Audience Segmentation
• List Management
• Automation
• Nurture Programs
• Workflow Management
• Data Monitoring
• Troubleshooting
• Analytical Skills

Soft Skills

• Attention to Detail
• Organizational Skills
• Communication Skills
• Problem-Solving Skills
• Collaboration

Industry Keywords

• Lifecycle Programs
• Email Deliverability
• Compliance Processes
• Project Coordination
• Operational Issues

Tools & Technologies

• Marketing Automation Platform
• Spreadsheets
• Business Productivity Tools