Senior Director, Marketing Technology – Ops

Jobtailor; Kennesaw (GA); On-site; USD 85,000 - 120,000; Full time

Job summary

Jobtailor is seeking a Salesforce Marketing Cloud Administrator in the Atlanta metro area to manage and optimize SFMC deployments. You will design and execute campaigns across Email Studio, Journey Builder, and Automation Studio, working with stakeholders to ensure data extensions and lists are properly segmented and maintained.

The role requires hands-on expertise in AMPscript, HTML, CSS, JavaScript, and SQL dialects, with a strong emphasis on compliance, reporting, and operational excellence.

Qualifications

• Bachelor's degree in Business or Information Technology preferred.
• 3 to 5 years of Salesforce Marketing Cloud administration experience.
• Knowledge of AMPscript, HTML, CSS, and JavaScript.
• Knowledge of GCP, MySQL, T-SQL, or SOQL.
• Marketing Cloud Administrator Certification preferred.
• Ability to perform each essential duty satisfactorily.
• Ability to stand, walk, reach, and sit for extended periods.

Responsibilities

• Manage Salesforce Marketing Cloud to maximize efficiency and features.
• Interface with stakeholders to plan and deliver SFMC campaigns.
• Configure SFMC modules including Email Studio, Journey Builder, Automation Studio, and Contact Builder.
• Segment audiences and manage data extensions and subscriber lists.
• Ensure TCPA and SPAM compliance for email/SMS communications.
• Produce ad hoc reports and maintain documentation.
• Provide end-user support and participate in CAB meetings.

Skills

Salesforce Marketing Cloud

AMPscript

HTML

CSS

JavaScript

Education

Bachelor's degree

Tools

Salesforce Marketing Cloud

GCP

MySQL

T-SQL

SOQL

Return Path

Everest

Job description

• Manage the Salesforce Marketing Cloud system by maximizing efficiency and using the platform's full features
• Interface directly with internal stakeholders to understand needs and create and deliver SFMC campaigns
• Configure all Salesforce Marketing Cloud modules, including Email Studio, Social Studio, Journey Builder, Automation Studio, and Contact Builder
• Establish and configure new SFMC modules
• Segment audiences and manage data extensions and subscriber lists
• Ensure company email and SMS communications comply with local, state, and federal laws, including TCPA and SPAM compliance
• Complete campaign production and deployment activities, including email setup, data preparation and import, scheduling, testing, and deployment
• Execute day-to-day email operations to ensure campaign accuracy and timeliness
• Contribute to Salesforce Marketing Cloud solution architecture and recommendations
• Maintain documentation for Journeys, Emails, Queries, Data Extensions, and Automations
• Perform administrator functions including user management, profile configuration, and data management
• Maintain consistent naming conventions across SFMC assets
• Maintain Salesforce-to-Salesforce Marketing Cloud synchronization
• Create support tickets with Salesforce Marketing Cloud support and internal technical or analytical support teams
• Attend CAB meetings, monitor system changes, and raise potential impacts to SFMC, integrations, or data syncs
• Support Marketing users and serve as the primary end-user support contact
• Gather and analyze business requirements for changes and enhancements
• Make data-driven decisions to optimize customer solutions
• Perform data analysis and management tasks and produce ad-hoc reports
• Configure and integrate third‑party tools as needed
• Report to the SVP Customer Experience & Operations

Requirements

• Bachelor's degree in Business or Information Technology, preferred
• 3 to 5 years of Salesforce Marketing Cloud administration experience
• Knowledge of AMPscript, HTML, CSS, and JavaScript
• Knowledge of GCP, MySQL, T-SQL, or SOQL
• Knowledge of Return Path or Everest, a plus
• Marketing Cloud Administrator Certification, preferred
• Ability to perform each essential duty satisfactorily
• Ability to stand, walk, reach, and sit for a minimum of 8 hours with or without reasonable accommodation
• Ability to use hands to finger, handle, or feel objects and/or tools
• Ability to talk or hear with or without reasonable accommodation
• Ability to sometimes lift and move up to 10 pounds

Core Competencies

Demonstrates expertise in Salesforce Marketing Cloud administration, including configuration and management of modules such as Email Studio and Journey Builder. Proficient in data analysis, compliance with communication laws, and optimizing marketing campaigns through effective stakeholder collaboration.

Highest-signal resume keywords

• Salesforce Marketing Cloud Administration
• AMPscript
• HTML
• CSS
• JavaScript

Hard Skills

• Salesforce Marketing Cloud
• Email Studio
• Social Studio
• Journey Builder
• Automation Studio
• Contact Builder
• Data Analysis
• Campaign Production
• TCPA Compliance
• SPAM Compliance

Soft Skills

• Stakeholder Communication
• Problem Solving
• Data-Driven Decision Making
• User Support

Certifications & Qualifications

• Marketing Cloud Administrator Certification

Industry Keywords

• Email Marketing
• Campaign Management
• Data Extensions
• Subscriber Lists
• Compliance Standards

Tools & Technologies

• GCP
• MySQL
• T-SQL
• SOQL
• Return Path
• Everest