Performance & Analytics Senior Analyst - Data-Driven

Adelphi Group; Michigan; Hybrid; USD 65,000 - 90,000; Full time

Job summary

Omnicom Precision Marketing in Michigan seeks a Senior Analyst - Performance & Analytics to translate data into strategic insights and to optimize multi-channel campaigns. The role emphasizes data quality, proactive analysis, and strong project management in a fast-paced agency setting.

The ideal candidate will work with Adobe Analytics, CRM Analytics, and Power BI, presenting findings to senior stakeholders and guiding teams toward measurable business outcomes in a collaborative environment.

Qualifications

• Proficient in Adobe Analytics for end-to-end digital performance measurement.
• Experience in CRM Analytics (Email) and cross-channel analytics.
• Strong executive communication and stakeholder management.

Responsibilities

• Serve as analytics SME, driving data-informed decisions for clients.
• Guide analytical strategy with knowledge of the client industry and drivers.
• Partner cross-functionally to uncover analytics opportunities for business initiatives.
• Translate complex data into actionable insights and strategic recommendations.
• Lead process optimization and quality assurance initiatives for the client experience.
• Anticipate and troubleshoot data integrity issues with timely escalation.
• Conduct sophisticated analyses using Adobe Analytics and other tools.
• Collaborate with the Optimization Team on testing and personalization opportunities.

Skills

Adobe Analytics

CRM Analytics (Email)

Web analytics

Executive communication

MS Office

Power BI

Self-starter

Multitasking

Education

Bachelor's degree in Digital Marketing, Data Science, or Marketing

Tools

Power BI

Job description

Omnicom Precision Marketing in Michigan seeks a Senior Analyst - Performance & Analytics to translate data into strategic insights and to optimize multi-channel campaigns. The role emphasizes data quality, proactive analysis, and strong project management in a fast-paced agency setting.

The ideal candidate will work with Adobe Analytics, CRM Analytics, and Power BI, presenting findings to senior stakeholders and guiding teams toward measurable business outcomes in a collaborative environment.