C-Store Sales Leader – NY Metro Growth & Partnerships

The Campbell's Company; Charlotte (NC); On-site; USD 118,000 - 162,000; Full time

Benefits offered by this job

Medical insurance (domestic)

Dental insurance

401(k) with immediate vesting

Paid time off & holidays

On-site fitness center

On-site child care

Company store access

Community donations via Campbell’s CCA

Employee resource groups (ERGs)

Job summary

Campbell’s is seeking a C-Store Customer Sales Lead to drive growth across Retailers and Wholesalers in the New York Metro Market. You will lead customer strategy, distribution expansion, trade management, and marketplace execution in a complex convenience landscape.

You will partner with brokers, customers, and internal teams to identify opportunities, strengthen retailer relationships, and increase visibility and share. Strong leadership, planning, and analytical skills are essential.

Qualifications

• Bachelor’s degree required.
• 6+ years of sales experience managing customer relationships and business plans.
• Experience in CPG, retail, wholesale, convenience store, or related sales environments.
• Experience using e4 or equivalent trade demand planning systems.
• Strong financial acumen with trade fund management experience.
• Excellent organizational, analytical, verbal, and written communication skills.
• Strong problem-solving and strategic thinking abilities.
• Ability to analyze syndicated data (IRI, Nielsen).
• Proven ability to influence and negotiate across levels.
• East Coast residence preferred (NY/NJ/PA). Travel 10–20%.

Responsibilities

• Deliver annual operating plan objectives for sales, profit, volume, and trade management across assigned accounts.
• Develop and manage customer business plans to meet sales, volume, trade spend, and share goals.
• Manage trade budgets and ensure compliance and proper use of trade management tools.
• Identify growth opportunities through distribution expansion and assortment optimization.
• Collaborate with brokers, planning, marketing, and brand teams to commercialize channel solutions.
• Monitor broker performance and maintain strong retailer relationships.
• Lead category reviews using shopper insights and syndicated data.
• Analyze promotional performance and post-event results to improve execution.
• Forecast shipments and inventory to inform risks and opportunities.
• Sell in new products and secure optimal distribution and execution.
• Partner with marketing to execute collaborative programs aligned with brand strategies.
• Attend customer meetings and industry events to drive distribution opportunities.
• Oversee sales execution across diverse C-store ecosystems and multiple routes-to-market.

Skills

Sales experience

CPG industry knowledge

Negotiation

Strategic thinking

Data analysis (IRI/Nielsen)

Forecasting

Broker management

Category management

Communication skills

Travel willingness

Education

Bachelor’s degree

Tools

e4 trade planning system

Job description

Campbell’s is seeking a C-Store Customer Sales Lead to drive growth across Retailers and Wholesalers in the New York Metro Market. You will lead customer strategy, distribution expansion, trade management, and marketplace execution in a complex convenience landscape.

You will partner with brokers, customers, and internal teams to identify opportunities, strengthen retailer relationships, and increase visibility and share. Strong leadership, planning, and analytical skills are essential.