C-Store Sales Lead: Growth, Strategy & Partnerships

Campbell's; Indianapolis (IN); On-site; USD 118,000 - 162,000; Full time

Benefits offered by this job

Medical, dental, disability, AD&D, and

life insurance

Matching 401(k) with immediate vesting

Unlimited sick time + PTO + holidays

Fitness center access (WHQ)

On-site daycare (Bright Horizons)

Company store

Volunteer matching (Campbell’s Cares)

ERGs

Job summary

Campbell’s Snacks is seeking a C-Store Customer Sales Lead to drive growth across Retailers and Wholesalers in the New York Metro Market, developing winning business plans and leading distribution, trade spend, and marketplace execution.

You will partner with brokers, customers, and internal teams to identify opportunities, grow share, and deliver accurate forecasts while managing budgets and ensuring compliant execution.

Qualifications

• 6+ years of sales experience
• Experience managing customer relationships and business plans
• Experience in CPG, Retail, Wholesale, Convenience Store sales environments
• Experience using e4 or comparable trade management systems
• Strong financial acumen with trade fund management experience
• Excellent organizational, analytical, verbal, and written communication skills
• Strong problem-solving and strategic thinking
• Ability to analyze syndicated data sources (IRI, Nielsen)
• Proven ability to influence, negotiate, and sell at multiple levels
• Strong interpersonal and relationship-building skills
• Ability to balance multiple priorities in a fast-paced environment
• Demonstrated self-starter with attention to detail and accountability
• Flexible, agile, entrepreneurial approach
• Must reside on the East Coast (NY/NJ/PA preferred) and travel 10–20%

Responsibilities

• Develop and execute customer business plans to meet sales and share goals
• Manage trade budgets and ensure compliance with company standards
• Identify profitable growth through distribution expansion and assortment optimization
• Collaborate with brokers, Sales Planning, Supply Chain, Marketing, and Brand teams
• Lead category business reviews using consumer insights and syndicated data
• Develop accurate monthly forecasts by monitoring shipments and consumption
• Sell in new products and secure optimal distribution and execution
• Partner with Customer Marketing on collaborative programs
• Attend customer meetings and industry events to drive opportunities
• Own customer sales execution across diverse C-store channels
• Monitor shelf presence, merchandising, and in-stock performance
• Translate market insights into localized strategies
• Develop scalable execution standards for retailer engagement
• Monitor competitive activity and adapt strategies

Skills

Sales experience

Customer relationships

Strategic thinking

Negotiation

Analytical skills

Verbal & written communication

Problem solving

Attention to detail

Entrepreneurial mindset

Multitasking

Self-starter

Cross-functional collaboration

Education

Bachelor's degree

Tools

e4

Job description

Campbell’s Snacks is seeking a C-Store Customer Sales Lead to drive growth across Retailers and Wholesalers in the New York Metro Market, developing winning business plans and leading distribution, trade spend, and marketplace execution.

You will partner with brokers, customers, and internal teams to identify opportunities, grow share, and deliver accurate forecasts while managing budgets and ensuring compliant execution.