Customer Sales Lead

Campbell Soup Company; Camden (NJ); On-site; USD 75,000 - 110,000; Full time

Job summary

Campbell Soup Company seeks a C-Store Customer Sales Lead to drive growth across New York Metro convenience retailers and wholesalers, developing winning business plans and leading execution for Campbell's Snacks portfolio.

You will partner with brokers, customers, and internal teams to expand distribution, improve shelf presence, and increase market share across the channel.

Responsibilities

• Deliver annual operating plan objectives for sales, profit, volume, and trade management across assigned Retailer and Wholesaler accounts.
• Develop and manage customer business plans to meet sales, volume, trade spend, and share goals.
• Manage trade budgets and spending while ensuring compliance with company standards and systems.
• Identify profitable growth opportunities through distribution expansion and assortment optimization.
• Partner with brokers, Sales Planning, Supply Chain, Marketing, and Brand teams to commercialize convenience channel solutions.
• Lead category business reviews and strategy sessions using consumer insights and data.

Job description

Since 1869, we've connected people through food they love. We're proud to be stewards of amazing brands that people trust. Our portfolio includes the iconic Campbell's brand, as well as Cape Cod, Chunky, Goldfish, Kettle Brand, Lance, Late July, Pacific Foods, Pepperidge Farm, Prego, Pace, Rao's Homemade, Snack Factory, Snyder's of Hanover.Swanson, and V8.

Here, you will make a difference every day. You will be supported to build a rewarding career with opportunities to grow, innovate and inspire. Make history with us.

Why Campbell's...

• Benefits begin on day one and include medical, dental, short and long-term disability, AD&D, and life insurance (for individual, families, and domestic partners).
• Employees are eligible for our matching 401(k) plan and can enroll on the first day of employment with immediate vesting.
• Campbell's offers unlimited sick time along with paid time off and holiday pay.
• If in WHQ - free access to the fitness center. Access to on-site day care (operated by Bright Horizons) and company store.
• Giving back to the communities where our employees work and live is very important to Campbell's. Our "Campbell's Cares" program matches employee donations and/or volunteer activity up to $1,500 annually.
• Campbell's has a variety of Employee Resource Groups (ERGs) to support employees.

HOW YOU WILL MAKE HISTORY HERE...

As the C-Store Customer Sales Lead, you will drive growth across key Retailers and Wholesalers in the New York Metro Market by developing and executing winning business plans for Campbell's Snacks portfolio. You will lead customer strategy, distribution expansion, trade management, and marketplace execution across a complex and highly fragmented convenience store landscape. By partnering with brokers, customers, and internal stakeholders, you will identify growth opportunities, strengthen retailer relationships, and ensure Campbell's brands achieve increased visibility, distribution, and share across the channel.

WHAT YOU WILL DO...

• Deliver annual operating plan objectives for sales, profit, volume, and trade management across assigned Retailer and Wholesaler accounts.
• Develop, manage, and continuously update customer business plans to meet or exceed sales, volume, trade spend, and share goals.
• Manage trade budgets and spending while ensuring compliance with company standards and effective use of the e4 trade management system or comparable tools.
• Identify and execute profitable growth opportunities through distribution expansion, assortment optimization, and customer-specific solutions.
• Partner with brokers, Sales Planning, Supply Chain, Marketing, and Brand teams to commercialize innovative convenience channel solutions.
• Manage, communicate, and monitor the performance of third-party broker partners.
• Establish and strengthen relationships with new and existing customers to drive volume growth.
• Lead category business reviews and strategy sessions, leveraging consumer insights, syndicated data, and category management resources to identify opportunities.
• Analyze promotional performance and post-event results, evaluating volume, consumption, profit, and spending against plan to improve future execution.
• Implement Campbell's brand strategies and customer-specific initiatives through collaboration with key customer decision makers.
• Develop accurate monthly forecasts by monitoring shipments, inventory levels, and consumption trends while proactively identifying risks and opportunities.
• Sell in new products and work closely with customers to secure optimal distribution and execution.
• Partner with Customer Marketing to create and execute collaborative marketing programs that align with customer and brand strategies.
• Attend customer meetings, industry events, and trade shows to present Campbell's portfolio and drive distribution opportunities.
• Own customer sales execution across a diverse Convenience Store ecosystem, including independents, bodegas, and regional chains.
• Drive distribution, shelf presence, merchandising, and in-stock performance across multiple route-to-market models, including distributors, wholesalers, and limited DSD environments.
• Translate shopper and market insights into localized assortment, pricing, promotional, and merchandising strategies.
• Develop scalable execution standards that improve visibility, conversion, and retailer engagement across thousands of outlets.
• Monitor competitive activity and adapt sales and merchandising strategies to protect and grow market share.

What Success Looks Like

• Increased distribution, visibility, and reorder consistency across independent convenience store customers.
• Strong customer partnerships built on responsiveness, reliability, and strategic collaboration.
• Improved execution through streamlined assortments, merchandising standards, and scalable selling practices.