Customer Sales Lead — Growth & Trade Strategy (CPG)

Campbell's; Indianapolis (IN); On-site; USD 118,000 - 162,000; Full time

Job summary

Campbell's in the United States is seeking a Customer Sales Lead for Stop & Shop to own the development and execution of the joint business plan for Campbell’s Snacks. You will drive sales, profit, share, and trade goals by building strong customer relationships and translating brand strategies into action.

The ideal candidate has a Bachelor’s degree, 6+ years in the CPG industry, and proven experience in joint business planning, trade promotions, and data-driven decision-making.

Qualifications

• Bachelor’s degree required.
• 6+ years of experience in the CPG industry.
• Experience leading joint business planning, customer strategy, and trade promotion execution.
• Strong written and verbal communication skills.
• Excellent problem-solving, analytical thinking, and data analysis capabilities.
• Strong negotiation, interpersonal, and influencing skills.
• Ability to build relationships and conduct meetings with senior customer decision-makers.

Responsibilities

• Lead the joint business planning process and annual strategic plan for Stop & Shop.
• Build and manage the business plan to achieve volume, profit, share, and trade investment objectives.
• Develop and execute trade promotion strategies and customer plans using sales planning and investment tools.
• Evaluate promotional performance, consumption, profit, and spending results, then apply insights to future opportunities.
• Manage trade funding, deduction balances, post audits, and monthly forecasts in accordance with company standards.
• Use syndicated, loyalty, shopper, and category data to lead business reviews, category assessments, and fact-based recommendations.
• Partner with Stop & Shop buyers, category managers, and merchandising leaders to implement Campbell brand strategies and identify growth opportunities.
• Sell in new items, optimize assortment and distribution, and secure additional product placements in Stop & Shop stores and digital channels.
• Identify profitable incremental volume opportunities and monitor competitive activity, consumer trends, inventory changes, and forecast risks.
• Partner with Customer Marketing to develop collaborative programs aligned with Campbell and Stop & Shop strategies.

Skills

Communication

Analytical thinking

Data analysis

Negotiation

Relationship building

Executive meetings

Education

Bachelor’s degree

Tools

Trade management systems

Syndicated data sources

Sales analytics tools

Job description

Campbell's in the United States is seeking a Customer Sales Lead for Stop & Shop to own the development and execution of the joint business plan for Campbell’s Snacks. You will drive sales, profit, share, and trade goals by building strong customer relationships and translating brand strategies into action.

The ideal candidate has a Bachelor’s degree, 6+ years in the CPG industry, and proven experience in joint business planning, trade promotions, and data-driven decision-making.