C-Store Sales Lead: Drive Distribution & Growth

Campbell Soup Company; New York (NY); On-site; USD 118,000 - 162,000; Full time

Benefits offered by this job

Health benefits beginning day one

401(k) with company match

Paid time off and holidays

Wellness programs

On-site fitness center (HQ)

Job summary

Campbell Soup Company is seeking a C-Store Customer Sales Lead for the New York Metro market. You will drive growth across retailers and wholesalers by developing and executing business plans for Campbell’s Snacks, leading customer strategy, trade management, and distribution expansion across a complex convenience landscape.

You will partner with brokers and internal teams to optimize visibility, assortment, and share, while building strong retailer relationships and delivering accurate

Qualifications

• Bachelor’s degree required.
• 6+ years of sales experience managing customer relationships and business plans.
• Experience in Consumer Packaged Goods, Retail, Wholesale, Convenience Store, or related sales.
• Experience using e4 or similar trade demand planning systems.
• Strong financial acumen with trade fund management experience.
• Excellent communication, analytical, and negotiation skills.
• Strong problem-solving capabilities and strategic thinking skills.
• Ability to travel approximately 10–20%.

Responsibilities

• Deliver annual sales plans for assigned Retailer and Wholesaler accounts.
• Develop and update customer business plans to meet sales and share goals.
• Manage trade budgets and ensure compliance with standards.
• Identify growth opportunities through distribution expansion and assortment optimization.
• Collaborate with brokers, Marketing, Brand, and Sales Planning teams.
• Lead category reviews using syndicated data (IRI/Nielsen) to spot opportunities.
• Forecast shipments and inventory; adapt plans for risks and opportunities.
• Sell in new products and secure distribution and execution.
• Partner with Customer Marketing on collaborative programs.
• Implement Campbell’s brand strategies and customer-specific initiatives through collaboration with key customer decision makers.
• Develop accurate monthly forecasts by monitoring shipments, inventory levels, and consumption trends while proactively identifying risks and opportunities.
• Sell in new products and work closely with customers to secure optimal distribution and execution.
• Partner with Customer Marketing to create and execute collaborative marketing programs that align with customer and brand strategies.
• Attend customer meetings, industry events, and trade shows to present Campbell’s portfolio and drive distribution opportunities.
• Own customer sales execution across a diverse Convenience Store ecosystem, including independents, bodegas, and regional chains.
• Drive distribution, shelf presence, merchandising, and in-stock performance across multiple route-to-market models, including distributors, wholesalers, and limited DSD environments.
• Translate shopper and market insights into localized assortment, pricing, promotional, and merchandising strategies.
• Develop scalable execution standards that improve visibility, conversion, and retailer engagement across thousands of outlets.
• Monitor competitive activity and adapt sales and merchandising strategies to protect and grow market share.

Skills

Sales experience

Relationship building

CPG familiarity

Trade fund management

Forecasting

Data analysis

Education

Bachelor’s degree

Tools

e4 trade management

Trade management software

IRI data

Nielsen data

Job description

Campbell Soup Company is seeking a C-Store Customer Sales Lead for the New York Metro market. You will drive growth across retailers and wholesalers by developing and executing business plans for Campbell’s Snacks, leading customer strategy, trade management, and distribution expansion across a complex convenience landscape.

You will partner with brokers and internal teams to optimize visibility, assortment, and share, while building strong retailer relationships and delivering accurate