Business Development Specialist - Manufacturing

Fusion Connect; Athens (GA); On-site; USD 50,000 - 90,000; Full time

Job summary

Fusion Connect is seeking a Business Development Representative to drive outbound lead generation, qualification, and appointment setting. You will build a pipeline, report activity, and collaborate with Marketing and Sales to convert opportunities.

You’ll engage prospects via calls, emails, and social channels, targeting mid-to-senior executives, and you’ll leverage Salesforce.com and LinkedIn to track progress and optimize messaging. Strong SaaS experience is a plus.

Qualifications

• Bachelor’s Degree preferred.
• 2–5 years in Sales Development, Lead Generation, Sales, or Marketing.
• SaaS experience is a plus but not required.

Responsibilities

• Research and build new accounts; identify and qualify contacts.
• Conduct high-level conversations with Senior Executives in target accounts.
• Manage, track, and report on all sales activities using Salesforce.com.
• Uncover prospect’s business challenges and identify relevant new business opportunities.

Skills

Lead generation

Appointment setting

Lead qualification

Outbound calling

Consultative selling

Salesforce.com

LinkedIn

Sales strategy

Education

Bachelor's Degree preferred

Tools

Salesforce.com

LinkedIn

Job description

At Fusion Connect, we’re not just offering jobs — we’re building careers that empower, inspire, and grow with you. The Business Development Representative will be responsible for driving lead generation, appointment setting, lead qualification, and event recruitment support to the Sales team. This position requires heavy outbound phone calling, lead qualification, consultative selling skills, and collaboration with the Marketing and Sales teams.

The Business Development Representative will be expected to build a pipeline, report on qualification and call activity, and stay informed on Fusion Connect products, services, and the telecommunications competitive landscape. Generate new business opportunities to drive pipeline growth.

Work closely with Sales Operations, Marketing, and Enterprise Account Executives to develop call strategies, and messaging to drive opportunities for new business.

• Research and build new accounts (i.e. identify and qualify contacts, sending regular emails, appointment setting, developing initial interest)
• Conduct high-level conversations with Senior Executives in Target Accounts
• Manage, track, and report on all sales activities and results using Salesforce.com.
• Uncover prospect’s business challenges and identify relevant new business opportunities.
• Proficient in using Salesforce.com, LinkedIn, and/or related platforms.
• Experience in call structure and control
• Bachelor’s Degree preferred
• ~2-5 years of experience in Sales Development, Lead Generation, Sales, and/or Marketing preferred (SaaS experience a plus, but not required)