Business Development Specialist - Manufacturing

Fusion Connect; Georgia; On-site; USD 55,000 - 80,000; Full time

Job summary

Fusion Connect in Georgia is seeking a Business Development Representative to drive lead generation, qualify opportunities, and support the sales team with outbound calling, event recruitment, and consultative selling.

You will build and manage a pipeline, report on activity in Salesforce, and collaborate with Marketing and Enterprise Accounts to craft call strategies that win new business.

Qualifications

• Experience building and qualifying sales leads.

Responsibilities

• Research and build new accounts by identifying contacts and initiating interest.
• Conduct conversations with Senior Executives in target accounts.
• Manage, track, and report all sales activities using Salesforce.
• Uncover business challenges and identify opportunities for new business.
• Collaborate with Marketing and Sales to develop call strategies.

Skills

Lead generation

Appointment setting

Lead qualification

Event recruitment support

Outbound calling

Consultative selling

Collaboration

Salesforce.com

LinkedIn

Call structure

Education

Bachelor's degree preferred

Tools

Salesforce.com

LinkedIn

Job description

At Fusion Connect, we’re not just offering jobs — we’re building careers that empower, inspire, and grow with you. The Business Development Representative will be responsible for driving lead generation, appointment setting, lead qualification, and event recruitment support to the Sales team. This position requires heavy outbound phone calling, lead qualification, consultative selling skills, and collaboration with the Marketing and Sales teams.

The Business Development Representative will be expected to build a pipeline, report on qualification and call activity, and stay informed on Fusion Connect products, services, and the telecommunications competitive landscape. Generate new business opportunities to drive pipeline growth.

Work closely with Sales Operations, Marketing, and Enterprise Account Executives to develop call strategies, and messaging to drive opportunities for new business.

• Research and build new accounts (i.e. identify and qualify contacts, sending regular emails, appointment setting, developing initial interest)
• Conduct high-level conversations with Senior Executives in Target Accounts
• Manage, track, and report on all sales activities and results using Salesforce.com.
• Uncover prospect’s business challenges and identify relevant new business opportunities.
• Proficient in using Salesforce.com, LinkedIn, and/or related platforms.
• Experience in call structure and control
• Bachelor’s Degree preferred
• ~2-5 years of experience in Sales Development, Lead Generation, Sales, and/or Marketing preferred (SaaS experience a plus, but not required)