Business Development Representative - RethinkEd

RethinkFirst; United States; Remote; USD 50,000 - 80,000; Full time

Job summary

RethinkEd is seeking a Business Development Representative in the United States to drive top-of-funnel pipeline by identifying and qualifying prospective customers. You will work closely with Account Executives and Marketing to create high-quality sales opportunities.

Responsibilities include multi-channel outreach, prioritizing target accounts, and maintaining CRM records. The role emphasizes consistent meetings that convert into pipeline and revenue.

Qualifications

• BDR will identify and qualify prospective customers using defined frameworks.
• Maintain accurate activity in CRM and sales tools.
• Collaborate with Marketing and Account Executives to generate qualified meetings.

Responsibilities

• Generate qualified meetings and pipeline through outbound prospecting.
• Research and prioritize target accounts and key personas within assigned territories.
• Execute multi-channel outreach (calls, email, social, events) with personalized, value-driven messaging.
• Qualify prospects using defined frameworks (e.g., MEDDPICC) and transition opportunities to Account Executives.
• Maintain accurate and up-to-date activity tracking in CRM and sales engagement tools.
• Partner with Marketing on campaigns, messaging feedback, and lead quality optimization.

Job description

About Us

At RethinkEd, we believe learning should bring out the best in everyone. As the2020 CODiE Award Winnerfor Best Social Learning Program for Students, 2021Winnerfor Best Student Learning Capacity-Building Solution, and2022 Cool Tool EdTech Finalist for Vizzle, we bring cutting-edge strategies to administrators, educators, students, parents, and caregivers to support effective, high-quality education of the whole child. Our evidence-based, technology-driven solutions are developed and delivered by leading experts in Social and Emotional Learning, Behavior Management and Special Education.

The Role

The Business Development Representative (BDR)is responsible fordriving top-of-funnel pipeline growth byidentifying, engaging, and qualifying prospective customers. This role sits at the front line of the sales organization, partnering closely with Account Executives and Marketing to generate high-quality sales opportunities. The BDR will execute targeted outbound campaigns, respond to inbound inquiries, and ensure a consistent flow of qualified meetings that convert into pipeline and revenue.

Key Objectives

• Generate qualified meetings and pipeline through outbound prospecting and inbound lead follow-up
• Research and prioritize target accounts and key personas within assigned territories
• Execute multi-channel outreach (calls, email, social, events) with personalized, value-driven messaging
• Qualify prospects using defined frameworks (e.g., MEDDPICC) and transition opportunities to Account Executives
• Maintain accurate and up-to-date activity tracking in CRM and sales engagement tools
• Partner with Marketing on campaigns, messaging feedback, and lead quality optimization
• Consistently meet or exceed activity, meeting, and