Broker Channel Marketing & Demand Gen Lead

Rippling; New York (NY); Hybrid; USD 120,000 - 180,000; Full time

Job summary

Rippling is seeking a Channel Marketing Manager in New York or San Francisco to drive broker-focused demand generation and partner marketing within our go-to-market engine. You will own campaigns, messaging, and sales-facing content across channels, collaborating closely with broker sales teams and the broader marketing org to accelerate growth.

You’ll craft co-branded assets, case studies, and education materials while optimizing programs for ROI.

Qualifications

• 4–6 years of B2B marketing experience with focus on demand gen, product marketing, or partner/channel marketing.
• Proven track record running outbound campaigns and digital programs (email, paid social, webinars).
• Ability to create clear, impactful sales-support content including co-branded assets and case studies.
• Full-funnel thinker who balances nurture with activation and knows when to do each.
• Data-driven and results-oriented — you pull reports, derive insights, and act on them.
• Resourceful and execution-oriented — you can build and launch with available resources.
• Strong cross-functional communicator, especially with sales and leadership.
• Thrives in a fast-paced environment with high expectations and autonomy.
• Excited to build high-impact marketing for a channel critical to Rippling’s success.

Responsibilities

• Build and execute quarterly campaign themes across email, webinar, social, and events.
• Own broker messaging and positioning, evolving it based on testing and sales insights.
• Create sales-support content including co-branded assets, case studies, and first-call decks.
• Partner with Channel Sales to identify gaps and deliver tailored campaigns and outreach.
• Analyze campaign ROI and iterate quickly, deciding what to scale or pivot.
• Collaborate with Sales Leadership, Revenue Ops, Product Marketing, Partner Success, and Marketing Ops.

Skills

Demand generation

Product marketing

Partner/channel marketing

Outbound campaigns

Content creation

Data-driven

Cross-functional collaboration

Sales alignment

Copywriting

Tools

Salesforce

Email tooling

Webinar tooling

Job description

Rippling is seeking a Channel Marketing Manager in New York or San Francisco to drive broker-focused demand generation and partner marketing within our go-to-market engine. You will own campaigns, messaging, and sales-facing content across channels, collaborating closely with broker sales teams and the broader marketing org to accelerate growth.

You’ll craft co-branded assets, case studies, and education materials while optimizing programs for ROI.