Broker Channel Marketing Manager | Growth & Equity

Rippling; San Francisco (CA); On-site; USD 122,000 - 152,000; Full time

Job summary

Rippling is seeking a Channel Marketing Manager to drive growth through the Broker channel. You will own marketing initiatives that support the broker sales motion, combining demand generation, partner marketing, product marketing, and content strategy.

This role collaborates with Sales and Marketing teams and is based in either New York or San Francisco. You will develop campaigns, craft compelling collateral, and optimize programs across the funnel, while reporting to leadership and shaping

Qualifications

• 4–6 years of B2B marketing experience with a strong foundation in demand gen, product marketing, or partner/channel marketing.
• Proven track record running outbound campaigns and digital programs, including email, paid social, webinars, and more.
• Ability to create clear, impactful sales-support content including co-branded assets, case studies, and educational materials.
• Full‑funnel thinker who balances nurture with activation and knows when to do each.
• Data-driven and results-oriented — you pull your own reports, find the insight, and act on it.
• Resourceful and execution-oriented — you know how to build and launch with what’s available.
• Strong cross‑functional communicator, especially with sales and leadership.
• Thrives in a fast‑paced environment with high expectations and autonomy.
• If you’re excited to build high-impact marketing for a channel that’s critical to Rippling’s success — and you love working where marketing and sales go hand in hand — we’d love to meet you

Responsibilities

• Build and execute quarterly campaign themes across email, webinar, social, and events, plus always-on broker nurture programs that build awareness and trust
• Own broker messaging and positioning, evolving it based on testing, market feedback, and sales insights
• Create sales-support content that actually gets used, including co-branded assets, case studies, and first call decks
• Partner with Channel Sales to identify gaps, spot opportunities, and deliver tailored campaigns and outreach
• Analyze campaign ROI and iterate quickly, using data to decide what to scale, pivot, or cut
• Collaborate across Sales Leadership, Revenue Operations, Product Marketing, Partner Success, and Marketing Operations as a trusted voice on broker go-to-market

Skills

B2B marketing

Demand generation

Partner/channel marketing

Outbound campaigns

Sales enablement content

Cross-functional collaboration

Copywriting

Tools

Salesforce

Email tooling

Webinar tooling

Job description

Rippling is seeking a Channel Marketing Manager to drive growth through the Broker channel. You will own marketing initiatives that support the broker sales motion, combining demand generation, partner marketing, product marketing, and content strategy.

This role collaborates with Sales and Marketing teams and is based in either New York or San Francisco. You will develop campaigns, craft compelling collateral, and optimize programs across the funnel, while reporting to leadership and shaping