Broker Channel Marketing Lead

Rippling; New York (NY); On-site; USD 122,000 - 152,000; Full time

Job summary

Rippling, with offices in New York or San Francisco, seeks a Channel Marketing Manager for the Broker channel to deepen engagement, drive pipeline, and establish Rippling as the go-to solution for benefits brokers and their clients.

You will own and execute marketing initiatives that support our Broker sales motion, combining demand gen, partner marketing, product marketing, content strategy, and channel-facing communications, while collaborating with Rippling’s Broker Sales teams and the

Qualifications

• 4–6 years of B2B marketing experience with a strong foundation in demand gen, product marketing, or partner/channel marketing.
• Proven track record running outbound campaigns and digital programs, including email, paid social, webinars, and more
• Ability to create clear, impactful sales-support content including co-branded assets, case studies, and educational materials
• Full-funnel thinker who balances nurture with activation and knows when to do each
• Data-driven and results-oriented — you pull your own reports, find the insight, and act on it
• Resourceful and execution-oriented — you know how to build and launch with what's available
• Strong cross-functional communicator, especially with sales and leadership
• Thrives in a fast-paced environment with high expectations and autonomy
• If you’re excited to build high-impact marketing for a channel that’s critical to Rippling’s success — and you love working where marketing and sales go hand in hand — we’d love to meet you

Responsibilities

• Build and execute quarterly campaign themes across email, webinar, social, and events, plus always-on broker nurture programs that build awareness and trust
• Own broker messaging and positioning, evolving it based on testing, market feedback, and sales insights
• Create sales-support content that actually gets used, including co-branded assets, case studies, and first call decks
• Partner with Channel Sales to identify gaps, spot opportunities, and deliver tailored campaigns and outreach
• Analyze campaign ROI and iterate quickly, using data to decide what to scale, pivot, or cut
• Collaborate across Sales Leadership, Revenue Operations, Product Marketing, Partner Success, and Marketing Operations as a trusted voice on broker go-to-market

Skills

B2B marketing

Demand generation

Product marketing

Partner/channel marketing

Outbound campaigns

Digital programs

Sales collaboration

Data-driven

Cross-functional communication

Tools

Salesforce

Email marketing tools

Webinar tooling

Job description

Rippling, with offices in New York or San Francisco, seeks a Channel Marketing Manager for the Broker channel to deepen engagement, drive pipeline, and establish Rippling as the go-to solution for benefits brokers and their clients.

You will own and execute marketing initiatives that support our Broker sales motion, combining demand gen, partner marketing, product marketing, content strategy, and channel-facing communications, while collaborating with Rippling’s Broker Sales teams and the