Broker Channel Demand Gen Manager

Rippling; New York (NY); On-site; USD 120,000 - 170,000; Full time

Job summary

Rippling is seeking a Demand Generation Manager focused on the Broker channel to deepen engagement, drive pipeline, and position Rippling as the go-to solution for brokers and clients. You will lead cross-functional efforts spanning demand generation, partner marketing, product marketing, content strategy, and channel communications.

The role collaborates with Broker Sales and the broader Marketing org. It requires strong storytelling, ownership mindset, and the ability to drive multiple

Qualifications

• 4–6 years of B2B marketing experience with a focus on demand gen, product or partner marketing.
• Proven track record running outbound campaigns and digital programs.
• Ability to create clear sales-support content (co-branded assets, case studies, decks).
• Full-funnel thinker balancing nurture and activation.
• Data-driven, results-oriented with strong reporting ability.
• Resourceful, execution-oriented and autonomous in fast-paced settings.
• Strong cross-functional communication with sales and leadership.

Responsibilities

• Build and execute quarterly campaign themes across email, webinars, social, and events.
• Own broker messaging and positioning with testing and sales insights.
• Create sales-support content including co-branded assets and case studies.
• Partner with Channel Sales to tailor campaigns and outreach.
• Analyze campaign ROI and iterate based on data.
• Collaborate across teams as a trusted broker go-to-market voice.

Skills

Demand generation

Product marketing

Partner/channel marketing

B2B marketing

Outbound campaigns

Cross-functional collaboration

Data-driven decision making

Sales/marketing alignment

Tools

Salesforce

Email tooling

Webinar tooling

Job description

Rippling is seeking a Demand Generation Manager focused on the Broker channel to deepen engagement, drive pipeline, and position Rippling as the go-to solution for brokers and clients. You will lead cross-functional efforts spanning demand generation, partner marketing, product marketing, content strategy, and channel communications.

The role collaborates with Broker Sales and the broader Marketing org. It requires strong storytelling, ownership mindset, and the ability to drive multiple