Braze CRM Lead (NA) — Growth & Retention

Toogoodtogo; New York (NY); Hybrid; USD 85,000 - 103,000; Full time

Benefits offered by this job

Modern Hybrid Model

20 days of paid vacation

100% employer-paid medical coverage

Employee Assistance Program

Job summary

Too Good To Go is seeking a CRM Manager for North America in New York, NY. This role will oversee the CRM strategy and execution across the US and Canada, optimizing tools like Braze and improving user retention and loyalty.

The ideal candidate should have 3-5 years of CRM experience, including proficiency in data analysis and a strong collaborative spirit. The position offers a hybrid work model, benefits, and opportunities for personal growth.

Qualifications

• 3–5 years of hands-on experience in CRM, Lifecycle, or Retention Marketing.
• Proven track record in a mobile-first marketplace or high-growth B2C app environment.
• Strategic thinking with tactical execution skills.
• Mastery of Braze or similar platforms.
• Ability to track CRM impacts on metrics like CAC and LTV.

Responsibilities

• Own the North American CRM campaign and content calendar.
• Identify opportunities to drive user acquisition and marketplace density.
• Utilize internal tools to build audience segments.
• Collaborate on B2B lead nurturing and engagement.
• Partner with global teams to enhance lifecycle management.

Skills

CRM experience

Data Fluency

Team collaboration

A/B testing

Email marketing

Tools

Braze

Salesforce Marketing Cloud

Amplitude

Job description

Too Good To Go is seeking a CRM Manager for North America in New York, NY. This role will oversee the CRM strategy and execution across the US and Canada, optimizing tools like Braze and improving user retention and loyalty.

The ideal candidate should have 3-5 years of CRM experience, including proficiency in data analysis and a strong collaborative spirit. The position offers a hybrid work model, benefits, and opportunities for personal growth.