CRM Strategy Leader: Data-Driven Client Growth

Brobston Group LLC; New York (NY); On-site; USD 90,000 - 150,000; Full time

Job summary

Brobston Group LLC seeks a CRM Manager to lead CRM strategy for the Americas, leveraging client insights and data-driven initiatives to strengthen relationships and drive growth. You will translate data into actionable recommendations, support regional and global priorities, and oversee the CRM Associate Manager to ensure high-quality execution.

The role requires 5–7 years in CRM, analytics, or related fields, strong proficiency in CRM platforms, BI tools, and Microsoft Office, plus excellent

Qualifications

• 5-7 years of experience in CRM, client development, data analytics, or related roles.
• Advanced proficiency with CRM platforms, BI tools, and Microsoft Office.
• Strong analytical, organizational, communication, presentation, and stakeholder management skills.
• Bachelor's degree in Business, Economics, Analytics, Marketing, or a related field.

Responsibilities

• Support and implement the Americas CRM strategy and annual roadmap, aligning regional execution with global priorities.
• Develop data-driven client strategies for acquisition, retention, reactivation, repeat purchase, and client upgrade.
• Oversee CRM reporting and analytics, monitor KPIs, and translate performance into business recommendations for leadership.
• Manage and mentor the CRM Associate Manager, ensuring accuracy and quality of recurring and ad-hoc reporting.
• Support campaign targeting, deployment, tracking, and measurement across product launches, events, and seasonal initiatives.
• Partner cross-functionally with Retail, Client Development, VIC, Events, and HQ teams to drive CRM adoption, training, and regional rollouts.

Skills

CRM platforms

Analytics

Microsoft Excel

Microsoft PowerPoint

Stakeholder management

Presentation skills

Education

Bachelor's degree

Tools

Microsoft Office

BI tools

Job description

Brobston Group LLC seeks a CRM Manager to lead CRM strategy for the Americas, leveraging client insights and data-driven initiatives to strengthen relationships and drive growth. You will translate data into actionable recommendations, support regional and global priorities, and oversee the CRM Associate Manager to ensure high-quality execution.

The role requires 5–7 years in CRM, analytics, or related fields, strong proficiency in CRM platforms, BI tools, and Microsoft Office, plus excellent