VP, Customer Insight & Brand Strategy

Publicis Groupe ANZ; Philadelphia (Philadelphia County); On-site; USD 129,000 - 186,000; Full time

Benefits offered by this job

Medical coverage

Dental

Vision

Disability insurance

401K

Parental leave

Family care leave

Tuition reimbursement

Flexible time off

Job summary

Digitas Health LifeBrands seeks a Vice President/Group Director to lead customer insight across designated LifeBrands clients. You’ll drive breakthrough ideas, identify high-impact opportunities, and create innovative approaches to marketing programs using a pull approach to engagement.

You will partner with researchers, analysts and creatives to maximize the value of insights, lead a small planning team, and shape strategic direction across campaigns while upholding Digitas Health LifeBrands

Qualifications

• At least 10 years’ experience in marketing/strategic services organizations.
• Qualitative research expertise and experience applying innovative qualitative research techniques.
• Familiarity with interpreting and applying quantitative research.
• Undergraduate degree in a discipline like history, American studies, political science, anthropology/sociology, journalism, or psychology.
• Graduate degree is also a plus (e.g., MBA, Masters).
• Familiar with segmentation, analytics and media research tools (MRI) a plus.
• Exceptional customer insight skills.
• Intuitive ability to understand what makes consumers “tick”.
• Ability to discern the customer insight and “human truth” from data.
• A passion for the consumer’s perspective and for applying cutting edge qualitative methodology.

Responsibilities

• Proactively determining where in-depth insight can improve client marketing success.
• Identifying key customer insights from data and translating into marketing implications.
• Applying innovative research and listening methodologies for breakthrough insights.
• Partnering with researchers and data organizations to maximize impact.
• Inspiring creatives to maximize the value of customer insight.
• Leading brainstorming that produces breakthrough insight and team contributions.
• Building collaboration and enabling successful teamwork.
• Demonstrating the impact of account planning contributions.
• Managing 2 mid-level planners.

Skills

Customer insight

Qualitative research

Quantitative research

Leadership

Communication

Influence

Creative collaboration

Team building

Presentation

Industry knowledge

Education

Undergraduate degree in history/american studies/political science/anthropology or psychology

Graduate degree (MBA/Masters) a plus

Tools

MRI

Job description

Digitas Health LifeBrands seeks a Vice President/Group Director to lead customer insight across designated LifeBrands clients. You’ll drive breakthrough ideas, identify high-impact opportunities, and create innovative approaches to marketing programs using a pull approach to engagement.

You will partner with researchers, analysts and creatives to maximize the value of insights, lead a small planning team, and shape strategic direction across campaigns while upholding Digitas Health LifeBrands