VP, Customer Insight & Strategic Growth

Digitas Health; Philadelphia (Philadelphia County); On-site; USD 129,000 - 186,000; Full time

Job summary

Digitas Health LifeBrands seeks a Vice President/Group Director with 10+ years in marketing, strategy or professional services to lead customer insight for designated clients, reporting to the SVP/Head of Planning.

You will oversee two mid-level planners, drive innovative research methods, translate insights into breakthrough creative ideas, and collaborate with internal researchers to maximize impact for campaigns.

Qualifications

• 10+ years in marketing/strategic services organizations.
• Qualitative research expertise and applying innovative methods.
• Undergraduate degree in a relevant field; graduate degree a plus.
• Exceptional writing, communication and influence skills.

Responsibilities

• Lead customer insight work for designated Digitas Health LifeBrands clients.
• Identify high-impact opportunities for breakthrough insights.
• Translate insights into innovative marketing program implications.
• Lead and mentor a team of planners and collaborate with researchers.

Skills

Customer insight

Leadership

Strategic thinking

Written communication

Education

Undergraduate degree in a discipline like history, American studies, political science, anthropology/sociology, journalism, or psychology

Graduate degree is a plus (e.g., MBA, Masters)

Tools

BrandFit framework

Job description

Digitas Health LifeBrands seeks a Vice President/Group Director with 10+ years in marketing, strategy or professional services to lead customer insight for designated clients, reporting to the SVP/Head of Planning.

You will oversee two mid-level planners, drive innovative research methods, translate insights into breakthrough creative ideas, and collaborate with internal researchers to maximize impact for campaigns.