Brand Strategy Lead, North America Coffee Partnership

Starbucks; Seattle (WA); On-site; USD 120,000 - 160,000; Full time

Benefits offered by this job

Medical, dental, vision

401(k) with match

Tuition coverage

Stock program

Paid vacation

Parental leave

Job summary

Starbucks Coffee Company, in a joint venture with PepsiCo, seeks a Brand Manager II for the North American Coffee Partnership to shape brand and portfolio strategies that drive growth, engagement, and equity across RTD beverages.

You will lead annual brand plans, translate consumer insights into action, and run integrated marketing programs with cross-functional partners, mentoring a team of Brand Managers while aligning with senior leadership.

Qualifications

• 3+ years in marketing, brand management or product management.
• 3+ years developing new or existing products or strategies from concept to implementation.
• 3+ years leading teams, geographically dispersed.
• Bachelor’s degree or four years US military experience in a related MOS/C.

Responsibilities

• Lead brand strategy and portfolio growth: Develop annual and long-range brand strategies that drive sustainable growth across the portfolio.
• Drive consumer-led marketing initiatives: Lead the development and execution of integrated marketing programs that drive awareness, trial, loyalty, and business performance.
• Develop and lead a high-performing team: Manage and develop Brand Managers, providing coaching, mentorship, and leadership to build a high-performing marketing organization.
• Influence business and commercial strategy: Partner with marketing, sales, insights, finance, and PepsiCo counterparts to shape portfolio priorities and go-to-market plans.
• Drive cross-functional leadership and executive influence: Lead complex discussions with senior stakeholders to advance brand, portfolio, and marketing priorities.

Skills

Brand management

Innovation

Marketing

Leadership

Strategic thinking

Collaboration

Analytics

Education

Bachelor's degree

MBA preferred

Job description

Starbucks Coffee Company, in a joint venture with PepsiCo, seeks a Brand Manager II for the North American Coffee Partnership to shape brand and portfolio strategies that drive growth, engagement, and equity across RTD beverages.

You will lead annual brand plans, translate consumer insights into action, and run integrated marketing programs with cross-functional partners, mentoring a team of Brand Managers while aligning with senior leadership.