Senior Consumer Insights Lead — Coffee & Beverages

PowerToFly; Seattle (WA); On-site; USD 128,000 - 170,000; Full time

Benefits offered by this job

401k with company match

Healthcare coverage

Performance-based incentives

Job summary

Nestlé USA's Coffee & Beverage Division seeks a dynamic Consumer Insights Leader to drive consumer-centric decisions for the Starbucks brand. Based in Seattle, this role blends brand stewardship, joint business partnership, and data-driven insights to inform strategy.

You will synthesize primary and secondary data, translate findings into actionable narratives, and manage budgets and vendor relationships to deliver impactful insights that move market share and ROI.

Qualifications

• Bachelor’s degree in marketing or related field; MBA preferred.
• 5+ years of marketing research/consumer insight with proven impact.
• Advanced proficiency with syndicated data (Nielsen, Circana).

Responsibilities

• Provide consumer insights and translate data into actionable brand decisions.
• Collaborate with partners to identify growth opportunities and tell compelling stories.
• Develop annual learning plans and manage budgets and vendors.

Skills

Strong drive for results

Ability to influence

Curiosity and learning

Education

Bachelor’s Degree in Marketing, Economics, Psychology, Sociology or related field

MBA preferred

Tools

Nielsen

Circana

Job description

Nestlé USA's Coffee & Beverage Division seeks a dynamic Consumer Insights Leader to drive consumer-centric decisions for the Starbucks brand. Based in Seattle, this role blends brand stewardship, joint business partnership, and data-driven insights to inform strategy.

You will synthesize primary and secondary data, translate findings into actionable narratives, and manage budgets and vendor relationships to deliver impactful insights that move market share and ROI.