Senior Brand Manager, Roastery Experiences & Growth

Starbucks; New York (NY); On-site; USD 140,000 - 190,000; Full time

Benefits offered by this job

Medical, dental, vision insurance

401(k) with company match

Tuition coverage via Starbucks College

Paid time off and holidays

Job summary

Starbucks is seeking a Senior Brand Manager for the Roastery business in the United States. You will lead the integrated brand, customer experience, and category agenda for U.S. Roastery, influencing campaigns, launches, events, and partnerships to drive engagement and growth.

You will lead a multi-disciplinary team, collaborate with Milan Roastery, and translate business objectives into distinctive customer experiences across locations. Strong leadership and strategic influence are essential.

Qualifications

• 8+ years of experience in brand management, category management, customer experience, marketing, hospitality, retail, consumer packaged goods, or related fields.
• Experience leading integrated marketing, customer experience, category, or commercial functions.
• Demonstrated success leading and developing high-performing teams.
• Experience bringing campaigns, product launches, events, and customer-facing initiatives from concept through execution.
• Strong understanding of brand management, customer engagement, category management, and commercial planning.
• Experience developing integrated business plans, managing budgets, and leading complex cross-functional initiatives.
• Strong analytical, communication, presentation, and stakeholder management skills.
• Proven ability to influence across functions and drive alignment in a matrixed organization.
• Bachelor's degree in Marketing, Business, Communications, Hospitality, or a related field required.
• MBA or advanced degree preferred

Responsibilities

• Lead the U.S. Roastery brand and customer experience agenda across plans connecting food, beverage, merchandise, digital marketing, events, partnerships and experiences.
• Lead and develop a high-performing team: Digital Brand, Category, and Events & Experiences.
• Bring campaigns and experiences to life: product launches, seasonal activations, and experiential programming.
• Drive operational excellence with planning, prioritization, budgeting, and execution discipline.
• Leverage insights to improve performance using customer data and market trends.
• Build strategic partnerships with internal and external teams to advance the Starbucks brand.
• Manage business and brand performance with annual planning and measurable investments.

Skills

Brand management

Team leadership

Stakeholder management

Analytical skills

Communication skills

Data-informed decisions

Education

Bachelor's degree in Marketing, Business, Communications, Hospitality, or related field

MBA or advanced degree

Job description

Starbucks is seeking a Senior Brand Manager for the Roastery business in the United States. You will lead the integrated brand, customer experience, and category agenda for U.S. Roastery, influencing campaigns, launches, events, and partnerships to drive engagement and growth.

You will lead a multi-disciplinary team, collaborate with Milan Roastery, and translate business objectives into distinctive customer experiences across locations. Strong leadership and strategic influence are essential.