Senior Brand Manager, Roastery Brand & Experiences

Starbucks Corp.; New York (NY); On-site; USD 120,000 - 165,000; Full time

Benefits offered by this job

Medical benefits

Dental and Vision

401(k) with match

Tuition assistance

Onsite four days a week

Job summary

Starbucks Coffee Company in New York seeks a Senior Brand Manager to lead the Roastery brand, customer experience, and category agenda across U.S. Roasteries. You will guide a team across Digital Brand, Food & Beverage, Merchandise, and Events, ensuring aligned priorities and exceptional execution.

The role requires 8+ years in brand management or related fields, with a proven record of leading integrated marketing, campaigns, and customer-facing initiatives.

Qualifications

• 8+ years of experience in brand management or related fields.
• Experience leading integrated marketing, customer experience, or commercial functions.
• Proven ability to lead and develop high-performing teams.

Responsibilities

• Lead U.S. Roastery brand and customer experience agenda across plans and programs.
• Develop and guide a high-performing team in Digital Brand, Category, and Events.
• Plan and execute product launches, activations, and experiential programs.
• Drive budget, prioritization, and stakeholder alignment to deliver results.
• Utilize insights to optimize campaigns and performance.

Skills

Brand management

People leadership

Customer experience

Marketing strategy

Data-driven decisions

Cross-functional

Communication/presentation

Education

Bachelor's in Marketing

MBA preferred

Tools

Analytics tools

Job description

Starbucks Coffee Company in New York seeks a Senior Brand Manager to lead the Roastery brand, customer experience, and category agenda across U.S. Roasteries. You will guide a team across Digital Brand, Food & Beverage, Merchandise, and Events, ensuring aligned priorities and exceptional execution.

The role requires 8+ years in brand management or related fields, with a proven record of leading integrated marketing, campaigns, and customer-facing initiatives.