Lead Consumer Insights Manager – Brand Strategy & Growth

Nestlé; Seattle (WA); On-site; USD 128,000 - 170,000; Full time

Benefits offered by this job

401k with company match

Healthcare coverage

Broad range of benefits

Job summary

Nestlé USA is seeking a dynamic Consumer Insights Leader for the Starbucks brand, part of the Starbucks-Nestlé Global Coffee Alliance. You will drive consumer-focused insights at a senior level, shaping brand strategy and joint initiatives across partnership teams.

This role blends brand stewardship, data analytics, and enterprise leadership to deliver growth, improve market share, and elevate our consumer-centric approach across the Coffee & Beverage Division.

Qualifications

• Bachelor’s Degree in Marketing, Economics, Psychology, Sociology or related field required; MBA preferred.
• Minimum of 5+ years of marketing research/consumer insight experience with proven business impact.
• Advanced proficiency in syndicated and custom data knowledge (Nielsen, Circana).
• Strong drive for results with a passion for the consumer and Brand building.

Responsibilities

• Provide consumer perspectives and solutions to brand management.
• Translate syndicated and custom data into meaningful insights communicated with storytelling.
• Collaborate with partners to understand drivers, challenges, and growth opportunities.

Skills

Consumer insights

Data analytics

Stakeholder influence

Education

Bachelor’s degree

MBA (preferred)

Tools

Nielsen

Circana

Job description

Nestlé USA is seeking a dynamic Consumer Insights Leader for the Starbucks brand, part of the Starbucks-Nestlé Global Coffee Alliance. You will drive consumer-focused insights at a senior level, shaping brand strategy and joint initiatives across partnership teams.

This role blends brand stewardship, data analytics, and enterprise leadership to deliver growth, improve market share, and elevate our consumer-centric approach across the Coffee & Beverage Division.