Starbucks Brand Consumer Insights Lead

Nestlé S.A.; Seattle, Northern (WA, KY); On-site; USD 128,000 - 170,000; Full time

Benefits offered by this job

401k with company match

Healthcare coverage

Performance-based incentives

Job summary

Nestlé USA is seeking a dynamic Consumer Insights Leader for the Starbucks brand to drive consumer-centric strategy. You will challenge the status quo, translate data into insights, and influence decision-makers across the organization.

You will lead high-impact research, develop annual learning plans, and collaborate with partners to elevate brand performance and growth across the Coffee & Beverage division.

Qualifications

• Bachelor’s degree in marketing, economics, psychology, sociology or related field required; MBA preferred.
• 5+ years of marketing research/consumer insight experience with proven business impact.
• Advanced proficiency in syndicated and custom data knowledge (Nielsen, Circana).
• Strong drive for results with a passion for the consumer and brand building.
• Ability to influence across multiple levels in an organization.

Responsibilities

• Provide consumer perspectives and solutions to brand management. Translate syndicated and custom data into meaningful insights communicated with storytelling.
• Collaborate with partners to understand drivers, challenges, and growth opportunities.
• Develop annual learning plans and budgets aligned with commercial partners.
• Synthesize research to build a comprehensive consumer story and support business decisions.
• Deliver on goals related to Market Share, Sales Volume Growth, Brand Health, ROI, and Product Performance.

Skills

Consumer insights

Storytelling

Strategic thinking

Influence

Education

Bachelor’s degree in marketing, economics, psychology, sociology or related field

MBA preferred

Tools

Nielsen

Circana

Job description

Nestlé USA is seeking a dynamic Consumer Insights Leader for the Starbucks brand to drive consumer-centric strategy. You will challenge the status quo, translate data into insights, and influence decision-makers across the organization.

You will lead high-impact research, develop annual learning plans, and collaborate with partners to elevate brand performance and growth across the Coffee & Beverage division.