Brand Strategy & Engagement Lead

Fuze Health Inc.; Salem (NH); Remote; USD 141,000 - 177,000; Full time

Benefits offered by this job

Dental insurance

Vision insurance

401(k) plan with company match

Group life insurance

AD&D insurance

FSA/HSA options

Commuter benefits

Short-term and long-term disability

Parental leave

Job summary

Fuze Health is seeking a strategic marketing leader to define enterprise messaging, audience personas, and product-ready narratives that drive campaigns across channels. You will partner with Marketing, Product, and Analytics to turn insights into compelling communications for patients, providers, and partners.

The role emphasizes cross-functional collaboration, brand consistency, and an audience-focused approach to elevate the company’s market position and growth initiatives.

Responsibilities

• Partner with the VP of Marketing and cross-functional stakeholders to develop and refine enterprise and business unit positioning
• Develop messaging frameworks, value propositions, and audience narratives aligned to business priorities
• Ensure consistency and alignment across brand messaging and customer-facing communications
• Translate complex business concepts into clear, compelling, audience-centered messaging
• Synthesize existing qualitative and quantitative insights into actionable audience personas and segmentation frameworks
• Translate customer, market, and sales insights into implications for messaging and marketing narratives
• Build persona frameworks to support marketing strategy, messaging, and integrated activation
• Partner with Product Marketing, Sales, and Analytics to incorporate existing research, customer feedback, and performance insights
• Partner with Demand Generation, Product Marketing, and Creative teams to support integrated campaign development and messaging alignment
• Help shape campaign narratives and audience engagement approaches across channels
• Ensure messaging consistency across digital experiences, events, sales enablement, and thought leadership initiatives
• Contribute to strategic storytelling across integrated marketing efforts
• Collaborate with Event Marketing to align event experiences and activations with campaign messaging and brand priorities
• Support thematic development and messaging consistency for conferences, executive engagements, and customer events
• Help ensure consistent audience experiences across physical and digital engagement channels
• Serve as a connector across Marketing, Product Marketing, Events, Digital, and Sales teams
• Coordinate with external agencies and partners as needed
• Support development of scalable messaging frameworks, campaign processes, and brand standards
• Contribute to an integrated and audience-focused marketing approach

Job description

Fuze Health is seeking a strategic marketing leader to define enterprise messaging, audience personas, and product-ready narratives that drive campaigns across channels. You will partner with Marketing, Product, and Analytics to turn insights into compelling communications for patients, providers, and partners.

The role emphasizes cross-functional collaboration, brand consistency, and an audience-focused approach to elevate the company’s market position and growth initiatives.