Brand Strategy & Engagement Lead (Remote)

Fuze Health Inc.; Yuma (AZ); On-site; USD 141,000 - 177,000; Full time

Benefits offered by this job

Dental insurance

Vision insurance

401(k) plan

Life insurance

AD&D insurance

FSA/HSA

Commuter benefits

Paid parental leave

Job summary

Fuze Health Inc. is seeking a Marketing Communications professional to shape enterprise positioning and the value narrative across digital and live experiences.

You will partner with senior leaders and cross-functional teams to translate insights into actionable, audience-centered messaging and personas. The role emphasizes collaboration with Product Marketing, Sales, and Analytics to ensure consistent storytelling across campaigns, events, and brand standards, while guiding integrated

Qualifications

• Translate complex business concepts into clear, compelling messaging.
• Synthesize insights into audience personas and segmentation frameworks.
• Align brand messaging across digital experiences, events, and enablement.

Responsibilities

• Partner with VP of Marketing and stakeholders to develop enterprise positioning.
• Develop messaging frameworks, value propositions, and audience narratives.
• Ensure consistency across brand messaging and customer-facing communications.
• Translate customer, market, and sales insights into messaging implications.
• Build persona frameworks to support marketing strategy and activation.
• Collaborate with Product Marketing, Sales, and Analytics to incorporate research and feedback.
• Support campaign development and messaging alignment with Demand Gen and Creative teams.
• Align event experiences with campaign messaging and brand priorities.

Skills

Messaging strategy

Audience personas

Campaign development

Cross-functional collaboration

Brand messaging

Storytelling

Job description

Fuze Health Inc. is seeking a Marketing Communications professional to shape enterprise positioning and the value narrative across digital and live experiences.

You will partner with senior leaders and cross-functional teams to translate insights into actionable, audience-centered messaging and personas. The role emphasizes collaboration with Product Marketing, Sales, and Analytics to ensure consistent storytelling across campaigns, events, and brand standards, while guiding integrated